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Posts Tagged ‘You&rsquore’

How Local SEO Fits In With What You’re Already Doing

December 5, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all. And that’s the problem. If I could offer you a seat in my kayak, I’d paddle us over to that misty...

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Measuring Content: You’re Doing it Wrong

April 27, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MatthewBarbyThe traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND. POUND enables BuzzFeed to predict the potential reach of a story based on its content, understand how effective specific promotions are based on the downstream sharing...

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