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Posts Tagged ‘Write’

How to Write Marketing Case Studies That Convert

November 29, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of...

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How to Write Testable and Maintainable Code in PHP

May 15, 2013  |  Wordpress  |  , , ,  |  Comments Off

Frameworks provide a tool for rapid application development, but often accrue technical debt as rapidly as they allow you to create functionality. Technical debt is created when maintainability isn't a purposeful focus of the developer. Future changes and debugging become costly, due to a lack of unit testing and structure.Here's how to begin structuring your code to achieve testability and maintainability – and save you time.We'll Cover (loosely)DRYDependency InjectionInterfacesContainersUnit Tests with PHPUnitLet's begin with some contrived, but typical code. This might be a model class in any given framework. class User { public function getCurrentUser() { $user_id = $_SESSION['user_id']; ...

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How to Write Code That Embraces Change

February 1, 2013  |  PHP  |  , , ,  |  Comments Off

Writing code, which is easy to change is the Holy Grail of programming. Welcome to programming nirvana! But things are much more difficult in reality: source code is difficult to understand, dependencies point in countless directions, coupling is annoying, and you soon feel the heat of programming hell. In this tutorial, we will discuss a few principles, techniques and ideas that will help you write code that is easy to change.Some Object-Oriented ConceptsObject-oriented programming (OOP) became popular, due to its promise of code organization and reuse; it utterly failed in this endeavor. We’ve been using OOP concepts for many years...

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How to Write Email to Get a Better Response Rate

July 1, 2012  |  SEO  |  , , , ,  |  Comments Off

Posted by moosahemaniThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A successful SEO campaign is the perfect combination of all strategies. Whether you're working with on-page optimization, content development, social media, or link building, all of these factors contain equal value. When it comes to picking the most difficult SEO strategy, I will always give my vote to link building as this part is one of the most...

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Headsmacking Tip #21: Write Better Headlines Than Anyone Else

June 27, 2012  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfish This tactic is so simple and obvious, it's probably illegal somewhere. Every day, the web produces millions of pieces of content. Several thousand are almost certainly of interest to folks in your niche - those who might be reading your blog or sharing the content you produce. Creating unique stories requires creativity, research and time that many in the field don't have. But... writing the best piece, or even just a decent piece of content about an interesting topic and giving it a fantastic headline? Well, let's just say there's no such thing as a free lunch, but this...

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