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Posts Tagged ‘World’

Tactical Keyword Research in a RankBrain World

December 7, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few months later the Hummingbird update rewrote Google's core engine, and much of...

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Success Metrics in a World Without Twitter Share Counts

February 18, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by EricaMcGillivrayOn November 20, 2015, Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove, change, or find alternatives for the data to serve to our customers. And all those share count buttons, on sites across the Web, started looking a tad ugly: Yep, this is a screenshot from our own site. Why did Twitter take away this data?When asked directly, Twitter's statement about the removal of tweet counts has consistently been: "The Tweet counts...

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What Really Earns Loyalty in the Local Business World?

February 9, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I picked 15 locally owned businesses at random to see if they had created loyalty programs, and then I checked Google and Yelp...

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Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday

March 21, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfish When writing headlines and title tags, we're often conflicted in what we're trying to say and (more to the point) how we're trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher's intent? We'd like all three, but a headline that achieves them all is incredibly difficult to write.In today's Whiteboard Friday, Rand illustrates just how small the intersection of those goals is, and offers a process you can use to find the...

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10 Predictions for the Marketing World in 2015

Posted by randfish The beginning of the year marks the traditional week for bloggers to prognosticate about the 12 months ahead, and, over the last decade I've created a tradition of joining in this festive custom to predict the big trends in SEO and web marketing. However, I divine the future by a strict code: I'm only allowed to make predictions IF my predictions from last year were at least moderately accurate (otherwise, why should you listen to me?). So, before I bring my crystal-ball-gazing, let's have a look at how I did for 2014. Yes, we'll get to that, but not until you prove you're...

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