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Posts Tagged ‘Wildly’

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

January 12, 2018  |  SEO  |  , , , , , , , ,  |  No Comments

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data. Click on the whiteboard image above to open a high-resolution version in a new...

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