Posted by randfish In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to work out a few kinks. I apologize for the slight purple tint on the Whiteboard. //< ![CDATA[ wistiaEmbed = Wistia.embed("8e32abec11", { videoWidth: "600", videoHeight: "338", controlsVisibleOnLoad: true }); Wistia.plugin.socialbar(wistiaEmbed, { version:...

Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below. //< ![CDATA[ wistiaEmbed = Wistia.embed("37497e9033", { videoWidth: "600", videoHeight: "338", controlsVisibleOnLoad: true }); Wistia.plugin.socialbar(wistiaEmbed, { version: "v1", buttons: "embed-videoStats" }); //]] Video Transcription Howdy SEOmoz fans. Welcome to another edition of...

Posted by randfish What happens when you have a page that ranks very well, but it isn't the page that pulls in the sales that you need? Often times the page that does convert very well is "boring" and subsequently ranks poorly. In this weeks Whiteboard Friday, we are going to go over some strategies you can use to get those classically "boring" pages to rank well. Don't forget to leave your comments below. Enjoy! Video Transcription Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about a particularly vexing problem that plagues many folks in the inbound marketing...

Posted by Cyrus Shepard We know that different links pass wildly different values for SEO purposes. Sometimes you build links that shoot your website to the top of the rankings, while other links are worse than worthless. The value of a link varies according to different factors, including: Internal vs. External Links Authority and Trust of the Linking Domain Position of the Link on the Page Alt Attributes vs. Text Links ... and many other ranking factors. What happens when you build new links on old pages? Often when link prospecting, we SEOs look towards older, high-authority pages for link targets. Do these links pass the same...

Posted by randfishWelcome to our first Whiteboard Friday of the new year. It's 2012 and we're going to kick it off by examining the intricacies that revolve around anchor text. Although, this may seem like a very basic topic, we are going to cover some lesser known aspects of anchor text that is sure to satisfy even our more advanced SEOs. Enjoy and don't forget to leave your comments below! if(!navigator.mimeTypes['application/x-shockwave-flash'] || navigator.userAgent.match(/Android/i)!==null)Wistia.VideoEmbed('wistia_748437',600,338,{videoUrl:'http://seomoz-cdn.wistia.com/deliveries/df7d95e6c16f7a1a8d4203524172354284912d55.bin',stillUrl:'http://seomoz-cdn.wistia.com/deliveries/caccf7dffe868d703602cc00c4a20fedcd270971.bin',distilleryUrl:'http://distillery.wistia.com/x',accountKey:'wistia-production_3161',mediaId:'wistia-production_748437',mediaDuration:580}) var socialJQuery = jQuery.noConflict(true);new SocialBar("wistia_748437_social_1834", {buttons:["embed","stats"], badgeUrl:"http://wistia.com", embedCode:"%3Cobject%20width%3D%22600%22%20height%3D%22338%22%20id%3D%22wistia_748437%22%20classid%3D%22clsid%3AD27CDB6E-AE6D-11cf-96B8-444553540000%22%3E%3Cparam%20name%3D%22movie%22%20value%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.2.swf%22/%3E%3Cparam%20name%3D%22allowfullscreen%22%20value%3D%22true%22/%3E%3Cparam%20name%3D%22allowscriptaccess%22%20value%3D%22always%22/%3E%3Cparam%20name%3D%22wmode%22%20value%3D%22opaque%22/%3E%3Cparam%20name%3D%22flashvars%22%20value%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/5576ef5f5503681a26bcbc51d32e7155eaea0f96.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/caccf7dffe868d703602cc00c4a20fedcd270971.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dtrue%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_748437%26mediaDuration%3D580%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/067284bc6f37284eaf6177dd9acf139a73db80f8.bin%22/%3E%3Cembed%20src%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.2.swf%22%20width%3D%22600%22%20height%3D%22338%22%20name%3D%22wistia_748437%22%20type%3D%22application/x-shockwave-flash%22%20allowfullscreen%3D%22true%22%20allowscriptaccess%3D%22always%22%20wmode%3D%22opaque%22%20flashvars%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/5576ef5f5503681a26bcbc51d32e7155eaea0f96.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/caccf7dffe868d703602cc00c4a20fedcd270971.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dtrue%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_748437%26mediaDuration%3D580%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/067284bc6f37284eaf6177dd9acf139a73db80f8.bin%22%3E%3C/embed%3E%3C/object%3E%3Cscript%20src%3D%22http%3A//seomoz-cdn.wistia.com/embeds/v.js%22%20charset%3D%22ISO-8859-1%22%3E%3C/script%3E%3Cscript%3Eif%28%21navigator.mimeTypes%5B%27application/x-shockwave-flash%27%5D%20%7C%7C%20navigator.userAgent.match%28/Android/i%29%21%3D%3Dnull%29Wistia.VideoEmbed%28%27wistia_748437%27%2C600%2C338%2C%7BvideoUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/df7d95e6c16f7a1a8d4203524172354284912d55.bin%27%2CstillUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/caccf7dffe868d703602cc00c4a20fedcd270971.bin%27%2CdistilleryUrl%3A%27http%3A//distillery.wistia.com/x%27%2CaccountKey%3A%27wistia-production_3161%27%2CmediaId%3A%27wistia-production_748437%27%2CmediaDuration%3A580%7D%29%3C/script%3E"}) Video Transcription Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Happy New Year. This is the first Whiteboard Friday of 2012,...