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Posts Tagged ‘Whiteboard’

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

December 9, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is...

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Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

December 2, 2017  |  SEO  |  , , , , , , ,  |  No Comments

Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about a designing a page's content flow to help with your SEO. Now, unfortunately, somehow in...

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Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

November 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords...

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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

November 18, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWords and how PPC, paid search results can potentially impact organic results.Now let's be really clear. As a rule... Paid DOES NOT DIRECTLY...

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How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

November 11, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how Google is giving...

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