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Posts Tagged ‘Whiteboard’

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

Posted by randfishThe perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. In today's Whiteboard Friday, Rand explains why the idea of "perfect" is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about blog posts and, more broadly, content length and publishing...

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

August 5, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by wrttnwrdContent creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we're excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHey, Moz fans. My name's Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I'm here...

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5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

July 28, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishTypical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. In today's Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, I'm going to help you avoid having to directly ask for links. Some people in the SEO world, some link builders are extremely effective. If you go to the Russ Jones School...

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Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

July 21, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfishMove over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This...

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