Posted by randfish Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below. Happy Friday Everyone! Enjoy! /*< ![CDATA[*/ wistiaEmbed = Wistia.embed("bafb610f6e", { version: "v1", videoWidth: "600", videoHeight: "338", controlsVisibleOnLoad: true }); Wistia.plugin.socialbar(wistiaEmbed, { version: "v1", buttons: "embed-videoStats", tweetText: "" }); /*]]>*/ Video Transcription Howdy, SEOmoz fans. Welcome to another edition...

Posted by robkerry SEOmoz and I don't always see eye to eye on industry issues, but I still have a lot of respect for the company. In fact SEOmoz is still the website that I send people to, when they want to learn about SEO or get into our industry. Rand kindly invited me to the SEOmoz office when I was in Seattle this week, for a chat and the opportunity to present a Whiteboard Friday. This week's Whiteboard Friday covers the recent Penguin Update, including what to do and what not to do. I certainly wouldn't say that it's a comprehensive...

Posted by randfish Yesterday, I filmed some quick thoughts on Google's Penguin update. You can find the full video on our Google+ page: In it, I cover a few unique items about Penguin: It's (weirdly) not focused on improving search quality It appears to affect some of the worst spam (but not all) and some very light forms of spam/manipulation (oddly) Not tied to on-page or on-site necessarily, though outlinks may be looked at and several other updates occurred at similar times (making it tough to reverse engineer what might have caused a penalty) Appears to affect a disproportionate number of web service industry sites (though...

Posted by Marshall Simmonds Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have him present a topic he knows all to well. Having worked for some of the largest online brands, Marshall knows a thing or two about convincing upper management in the value of search. We look forward to reading your comments below. Happy Friday everyone! Enjoy! /*< ![CDATA[*/ wistiaEmbed = Wistia.embed("13f4760f57", { videoWidth:...

Posted by randfish This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that could prevent you from being the subject of malicious intent. We hope you enjoy the video and don't forget to leave your comments below. /*< ![CDATA[*/ wistiaEmbed = Wistia.embed("4b9d0bf7b3", { videoWidth: "600", videoHeight: "338", controlsVisibleOnLoad: true }); Wistia.plugin.socialbar(wistiaEmbed, { version: "v1", buttons: "embed-videoStats" }); /*]]*/ Video Transcription Howdy, SEOmoz fans....