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Posts Tagged ‘What’s’

What’s Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

September 1, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Jeremy_GottliebThe other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level decisions that could create new markets, and we’re not Google’s algorithms — we can’t force a particular page to rank higher. What’s an SEO to do? What if we shifted focus from transactional queries (for e-commerce, B2C, or B2B sites) and focused on the informational type of...

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What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

September 6, 2016  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by larry.kimOne of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings. Well, that is exactly what we’re going to research in this post. Are social shares a ranking signal?People have noticed the connection between social shares and ranking going back to 2010. But correlating...

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New and Improved Local Search Expert Quiz: What’s Up with Local SEO in 2016?

February 4, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Isla_McKetta Think you're up on the latest developments in local SEO? One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. Because the SERPs are changing so fast and (according to our latest Industry Survey) over 42% of online marketers report spending more time on local search in the past 12 months, we've created an updated version. Written by local search expert Miriam Ellis, the quiz contains 40 questions designed to test both your general local SEO knowledge and your industry awareness. Bonus? The quiz takes less than 10 minutes to complete. Ready...

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What’s it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

February 2, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by mattroundBefore joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft "toys." We had unprecedented freedom to try out new interactive formats, learning a great deal about what works… and what doesn’t. The key to success was "viral" traffic. You’ve probably heard the term bandied about in reference to something popular, and might even have rolled your eyes; it’s a much-abused buzzword. The idea is that online word-of-mouth can drive exponential traffic growth and broad media coverage with little or no traditional promotional support, but achieving this requires a certain...

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Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?

October 6, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishIt's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible and optimized pages start earning rankings and traffic, which beget more...

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