In my opinion, on site optimization should be the first phase in any SEO campaign. What is the point of building great inbound links if your site isn’t ready to convert visitors? A sloppy navigation structure, weak content and limited call-to-actions aren’t going to help your online business grow, not matter how good your offsite link building is. With Christmas just 48 hours away, I thought I’d bring up the flipside of failing to optimize your website—over optimization. And the easiest way to over optimize your website is to stuff it full of keywords, as if you were...

How long ago did you last sit down and go through your website with a fine toothed SEO comb and optimize each page? If you’ve been actively engaged in a link building campaign for the last few years, it’s probably been a while, right? On site optimization, in my opinion, should be the first phase in any SEO campaign. After all, what good is an increase in traffic to a site that isn’t prepared to convert? (But that’s an argument for another day!) However, if all your recent SEO efforts have been focused on link building that may mean it’s...

We’ve covered quite a bit of Python in the previous tutorials in this Session. Today, we’re going to combine everything we’ve learned so far to build a dynamic website with Python. Prefer a Video Tutorial? Watch more video tutorials on YouTube. So, how do you get started creating websites with Python? Well, you could do it all yourself, and write a program that runs on a web server, accepting page requests and serving up responses in the form of HTML and other resources. However, that’s a lot of work, so why go to all the trouble when there are...

The first step of any SEO campaign should focus on website optimization. This is the process of making your website as appealing as possible to both the search engines and your visitors. A properly optimized website will eventually rank better in the SERPs and attract more targeted visitors. Here are ten components of website optimization: 1. Meta description and Meta keywords Even though Meta descriptions are no longer an important ranking factor, that doesn’t mean they don’t have their place in website optimization. Think of your Meta description like ad copy. Those 150 characters have to convince a searcher to choose your listing...

Today, we’ll take a look at some popular fashion websites. To many, they would be fierce and exceptional, to others, they might be somewhat lacking. These websites, after all, don’t follow rules that govern corporate websites. It just so happens that this industry is capable to create their own standards that the world is happy to follow. Whether or not you agree, these websites are quite inspiring. They offer a lot of insight that one may generally not get from other sites. Their approach, needless to say, is a far cry from most of our previous showcases. Most of the...