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Posts Tagged ‘Volume’

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

January 12, 2018  |  SEO  |  , , , , , , , ,  |  No Comments

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data. Click on the whiteboard image above to open a high-resolution version in a new...

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Rankings Correlation Study: Domain Authority vs. Branded Search Volume

March 13, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Tom.CapperA little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. One of the main points of my presentation was to argue that while links still do represent a useful source of information for Google’s ranking algorithm, Google now has many other sources, most of which they would never have dreamed of back when PageRank was...

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Sweating the Details – Rethinking Google Keyword Tool Volume

May 22, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by rjonesx.[Estimated read time: 13 minutes] I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers... and now, me. I was hoping to ease in with a project that was right up my wheelhouse, so when the "Volume" metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I was done the second the work was offered to...

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Raising the Bar: A Publishing Volume Experiment on the Moz Blog

July 22, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by Trevor-KleinContent marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you've wasted quite a bit of time. Here at Moz, we've published blog posts on a daily cadence since before almost any of us can remember. If you didn't already know, Moz began as SEOmoz in 2004, and was little more than a blog where Rand fostered one of the earliest SEO communities. He offered a bit more...

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How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche – Whiteboard Friday

June 19, 2015  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to chat about how...

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