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Posts Tagged ‘Users’

Do iPhone Users Spend More Online Than Android Users?

October 12, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool 9. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else? At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at...

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The Future of e-Commerce: What if Users Could Skip Your Site?

July 25, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by tallen1985Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better experience than just "ten blue...

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At Last, You Can Now Add Users to Your Moz Pro Account!

October 1, 2015  |  SEO  |  , ,  |  Comments Off

Posted by adamfOver the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients. Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well, I'm happy to announce that after a great collaborative engineering effort, it is finally here! We actually launched this feature quietly in August and have been monitoring usage and fixing issues...

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The New Snack Pack: Where Users are Clicking & How You Can Win

August 19, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by Casey_MerazLast week I wrote a post about the new Snack Pack, where three local results have become the new standard, and explored where users were clicking based on some preliminary data from UsabilityHub tests we ran. In our test, we measured 200 clicks on a heat map to see where users were clicking most. In that example, organic results won, getting almost 40% of clicks. However, this test was based on a search result where there was one organic listing above the local results, as seen in the screenshot below: Since the release of this study, we've been conducting many...

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Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

October 22, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by rMaynes1 In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". This large study had participants conduct various searches using Google on a desktop. For example, participants were asked "Imagine you're moving from Toronto to Vancouver. Use Google to find a moving company in Toronto." Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the SERP the most, what role the location of the listing on the SERP plays in winning views and clicks, and...

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