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Posts Tagged ‘URLs’

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

July 15, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishIf you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about some SEO best practices for canonicalization and use of the rel=canonical tag. Before we do that, I think it pays to...

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Structuring URLs for Easy Data Gathering and Maximum Efficiency

March 28, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dom-WoodmanImagine you work for an e-commerce company.Wouldn't it be useful to know the total organic sessions and conversions to all of your products? Every week?If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.…Done?Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations?Not being able to easily answer that question — and others like it — is costing you thousands every year.Let’s jump back a stepEvery online business, whether it’s a property portal or an...

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Should I Use Relative or Absolute URLs? – Whiteboard Friday

June 6, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by RuthBurrReedyIt was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not be the best idea for SEO, and in today's Whiteboard Friday, Ruth Burr Reedy is here to tell you all about why. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Let's discuss some non-philosophical absolutes and relativesHowdy, Moz fans. My name is Ruth Burr Reedy. You may recognize me from such projects as when I used to be the Head of SEO at...

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15 SEO Best Practices for Structuring URLs

February 25, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by randfish It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can...

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Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs

January 31, 2014  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfish We know that Google tends to penalize duplicate content, especially when it's something that's found in exactly the same form on thousands of URLs across the web. So how, then, do we deal with things like product descriptions, when the manufacturers require us to display things in exactly the same way as other companies? In today's Whiteboard Friday, Rand offers three ways for marketers to include that content while minimizing the risk of a penalty. Manufacturer-Required Duplicate Content Across Large Numbers of URLs - Whiteboard Friday wistiaEmbed = Wistia.embed("i4ooodkcbn"); For reference, here's a still of this...

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