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Posts Tagged ‘updated’

Troubleshooting Local Ranking Failures [Updated for 2018]

January 10, 2018  |  SEO  |  , , , , ,  |  No Comments

Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google...

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How to Do a Content Audit [Updated for 2017]

March 22, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by Everett (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from...

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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

July 5, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Cyrus-Shepard[Estimated read time: 11 minutes] How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article. In 2003, Google engineers filed a patent named Information retrieval based on historical data that shook the SEO world. The patent not only offered insight into the mind of Google engineers at the time, but also seemingly provided a roadmap for...

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An Updated Guide to Google Webmaster Tools

December 27, 2012  |  SEO  |  , , , ,  |  Comments Off

Posted by beammeupThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. With the recent Google Webmaster Tools security bug, I thought a deep dive into what GWT has to offer SEOs might be prudent since many SEOs may have logged in recently. Google Webmaster Tools was once Google Webmaster Wasteland. But the past year has been a fruitful one as Webmaster Tools has rolled out improvements faster than Facebook...

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Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin)

December 1, 2012  |  SEO  |  , , , , , ,  |  Comments Off

Posted by scott.mclayThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Quite a few things have changed in my approach to link building since my first link building guide back in 2010. For starters, there was a mass of link based algorithm updates, there was Penguin, and to top this all off I’ve changed jobs as well (you can find me amongst the masses here these days). One thing...

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