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Posts Tagged ‘TwoPart’

The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

September 7, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by bridget.randolphPart 1: An overview of structured data for SEOSEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, there's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes. In fact, a survey carried out last year by Bing found that only 17% of marketers are using (or...

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The Two-Part SEO Ranking Model: Let’s Make SEO Simple

August 31, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by EricEngeThere sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you're serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world's largest companies, and some of the highest-traffic websites in the world. For most of these companies,...

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