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Posts Tagged ‘tips’

Revisiting Digital Marketing Cornerstones: 140-Character Tips from Marketers

June 8, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Bill.SebaldThere's no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren't the inventors, we clearly co-opted it. I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, which unfortunately can be common for some digital marketing...

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36 Authoritative Outreach Tips for Digital PR Specialists

May 14, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by CosetteJarrettThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 12 minutes] Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. That’s why I’ve teamed up with my digital PR team at Clearlink to compile a...

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The App Store Optimization Checklist: Top 10 Tips

March 15, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by AshleySeffermanApp Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.Let’s dive in!1. Understand your customer and your competitionHow well do you know your customers and your competition? A well-formed ASO strategy...

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5 Spreadsheet Tips for Manual Link Audits

June 9, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by MarieHaynesLink auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you. Please know that while I...

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9 Simple Tips For Making An About Us Page That Works For Your Brand

March 16, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Ben.AustinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It's a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you above your competitors. This could be your About...

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