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Posts Tagged ‘tips’

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

September 9, 2014  |  SEO  |  , , , , ,  |  29 comments

Posted by Cyrus-Shepard It's rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn't like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings. Google's push for HTTPS adoption appears to be working. A recent Moz Poll found 24% of webmasters planning to make the switch. SEO advantages of switching to HTTPS In addition to the security offered by HTTPS (which...

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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

August 27, 2014  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by petebray What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors result in more (or fewer) followers? I've found some interesting gems. Of course, it's worth noting that aggregate, general trends don't necessarily speak to your specific situation. In fact, as you'll see, they're often exactly the opposite! To that end, I want you to play along at home...You've got new data!If you're...

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10 Tips to Take the Moz Tools to the Next Level

August 25, 2014  |  SEO  |  , , , ,  |  5 comments

Posted by EllieWilkinson Hey Moz fans! I'm Ellie, and I'm part of the newly formed Customer Success team at Moz. As part of the "S" team, I work to teach customers how to be successful marketers and awesome Moz users. Whether you're an old pro or a newb, we want to help you achieve your marketing goals. That's why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as "power-ups" for your Moz boss fights! We recorded several videos to provide step-by-step guides...

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Tips and Tactics for Amplifying Your Content – Whiteboard Friday

June 20, 2014  |  SEO  |  , , , , ,  |  Comments Off

Posted by ben-lloydTo make the most of your content, you need to make sure you're integrating correctly with social media, using the most effective tools at your disposal, and most importantly, continuing to pay attention to it long after you launch it. In today's Whiteboard Friday, Ben Lloyd and Brian Rauschenbach tell you about the various tools and tactics that can maximize the reach of your hard work.  For reference, here's a still of this week's whiteboard! Helpful links mentioned this week Hootsuite Twitter Cards Bitly's Link-Life Study Peter Bray's Twitter Tweet-Life StudyVideo transcription Ben: Hey Mozzers. My name is  Ben Lloyd. I'm a principal at Add3, which is...

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Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Posted by akmercog Last August, we launched the Lead Generation Card to all advertisers on Twitter. Since then, we've been impressed with the many small and medium businesses who have integrated the Lead Generation card into their marketing strategy, and seen powerful results. We thought it would be valuable to share a page from our own playbook and offer a behind-the-scenes look at how the @TwitterSmallBiz team has been using Lead Generation Cards to accomplish our goals. Below, we'll discuss what a Lead Generation Card is, and the three keys to success that we've uncovered through our experience using the product. What is...

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