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Posts Tagged ‘tips’

5 Tips to Help Show ROI from Local SEO

August 16, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by JoyHawkinsEarlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners. My clients will often forward me reports from their prior SEO company, expressing that they have no idea what they were getting for their money. Some of the most common complaints I see with these reports are: Too much use of marketing lingo ("Bounce Rate," "CTR," etc.) Way...

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SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

July 17, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he's back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of your content after it's published. In this article I’ll describe how to use Google Analytics to create reports that evaluate the performance of articles or...

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6 Tips to Make Your Brand an Email Response Rockstar

July 5, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by ronell-smith Are you ready to create emails that get replies? Well, it's time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other side of the screen...

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Helpful Tips for Doing Search in a Low-Volume Niche

March 20, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Jeremy_GottliebSEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there's plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search...

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5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love

November 8, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by ronell-smith (Original image source) The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he's been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search. When the time comes for Q&A, he nearly leaps out of his chair before announcing that he's asking a question for pretty much the entire room. "How do I know what content I should create?" he asks. "I work at a small company. We have a team of content people, but we're typically...

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