Posted by randfish It takes a lot of time to put together a marketing plan, a landing page, or even a full web app. Wouldn't it be nice to know if what you are building is going to be successful? In this week's Whiteboard Friday, we will be cover the tools and tactics that you can use to test your product before it launches. Please leave your own methods and feedback in the comments below! Video Transcription Howdy, SEOmoz fans and welcome to another edition of Whiteboard Friday. This week we're talking about tools and tactics to test your product and marketing before you...

Posted by Aaron Wheeler Roger Mozbot invited you to join him on Google+! Well, he would, if he had an account. Unlike the rest of us, he's waiting until it comes out of beta, a wise decision considering some of the problems the social network has faced in the past weeks. On the other hand, there's a lot to like about Google Plus; if anyone's taking a shine to it early on, it's online marketers of all stripes. As with Twitter, it can take some work to get valuable invites from the right people.Not getting added to as many circles as...

Posted by jennitaSo you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff is a cinch! Well you're right, it all is pretty easy to implement, but what else could you be doing? What other ways can you utilize Facebook (and its 500 million active users) to help market your company? These four tactics we're talking about today aren't all new necessarily, but they're...

Posted by thogenhavenWith more than 100 million Americans contributing content online this year, websites are doing anything they can to attract users to contribute to their site. With the notable exception of search engines, all major websites are depending on the community to drive their growth. Imagine YouTube without user uploads; Facebook without photos and updates or Wikipedia without users writing/editing articles. There are so many advantages of fostering and nurturing a community:Lots of (almost) free contentDirect feedbackHigher conversion ratesHigher rankingsIn addition to all that, this community-driven strategy also scales extremely well. It is a clear win-win situation...

Posted by randfishThe local listings in Google + Bing are becoming more competitive sector by sector and for some local businesses on the web, even tactics like competitive citation analysis and tools like Whitespark's awesome local citation finder aren't enough. Here, then, are five more unique and useful ways to boost the visibility of your local site on the web, earn more Places citations + reviews and potentially appear in even the most competitive local SERPs. #1 - Discussion Search + Local Keywords Google's "discussion search" feature is underutilized in general, but I was surprised when browsing the recommendations of...