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Posts Tagged ‘Surviving’

Dissecting and Surviving Google’s Local Snack Pack Results

June 17, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllisGoogle's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we'll dive into why. Let's take one of these results apart and discover how best to respond to their limitations. I was never a fan of Google's Carousel. The vivid, image-oriented, horizontal display moved me out of my comfort zone after a...

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The Advertiser’s Guide To Surviving Reddit

April 28, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by anthonycoraggio If you've so far neglected the advertising and marketing opportunities on Reddit, you're not alone. Historically, the relationship between Redditors and those who market to them has been contentious—Reddit is a cohesive community in a way that social platforms like Facebook or Twitter are not, and Redditors will fight to protect its integrity from spammers and lazy attempts at commercial gain. Done well, however, advertising on Reddit represents a tremendous opportunity. The site is one of the fundamental drivers of internet culture, and boasts roughly 115 million monthly unique visitors, low ad costs, and high potential for engagement and virality....

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Surviving the SEO "Slog" – Whiteboard Friday

March 28, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by randfish Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the "SEO slog." To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in today's Whiteboard Friday, offering you four ways to minimize what he calls the "delta of dissatisfaction." Surviving the SEO Slog - Whiteboard Friday wistiaEmbed = Wistia.embed("dpx0isqxiq"); For reference, here's a still of...

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Domain Migrations: Surviving the "Perfect Storm" of Site Changes

July 3, 2013  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Ruth_Burr Last week, I held a Mozinar talking about the SEO steps involved in transitioning from SEOmoz.org to Moz.com, and sharing some of the results we got. We got some great questions on the Mozinar, and I wanted a chance to answer some more of them as well as expand on some points that didn't fit into the Mozinar. Throwing Best Practices to the Wind As we spent more than a year planning the transition from SEOmoz to Moz, one thing I...

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