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Posts Tagged ‘Survey’

Our Readership: Results of the 2017 Moz Blog Reader Survey

December 6, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in...

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Help Us Improve: The 2017 Moz Blog Reader Survey Is Here

November 2, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Trevor-KleinIt's been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement. We saw SERPs continue to add new features and far more featured snippets, as well as shifting massively toward HTTPS results. Here at Moz, we launched Keyword Explorer, rebuilt our Site Crawl, and made a strategic shift to refocus on our core strength of SEO. We added features to Moz Local, too, emphasizing the importance of local...

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The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive

August 13, 2015  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by Cyrus-ShepardRecently, Moz announced the results of our biennial Ranking Factors study. Today, we'd like to explore one of the most vital elements of the study: the Ranking Factors survey. 2015 Ranking Factors Expert Survey Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. This year's panel of experts possesses a truly unique set of knowledge and perspectives. We're thankful on behalf of the entire community for their contribution. In addition to asking the participants about what does and doesn't work...

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Help Us Improve the Moz Blog: 2015 Reader Survey

June 30, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Trevor-KleinIn late 2013, we asked you all about your experience with the Moz Blog. It was the first time we'd collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn't want to wait that long again, so we're taking this opportunity to ask you how well we're keeping up. Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do...

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Announcing the 2015 Online Marketing Industry Survey

March 4, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Cyrus-Shepard We're very excited to announce the 2015 Online Marketing Industry Survey is ready. This is the fifth edition of the survey, which started in 2008 as the SEO Industry Survey, and has also been known as the Moz Industry Survey. Some of what we hope to learn and share: Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live? Agencies vs. in-house vs. other: How are agencies growing? What's the average size? Who is doing inbound marketing on their own? Tactics and strategies: What's working for people today? How have strategies and tactics evolved? Tools and technology: What are marketers...

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