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Posts Tagged ‘Studies’

How to Write Marketing Case Studies That Convert

November 29, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of...

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3 B2B Case Studies That Prove the Power of CTAs

July 6, 2017  |  SEO  |  , , , ,  |  1 Comment

Posted by STMartinYou can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We've seen the most significant of these results often come from optimizing your call-to-action. Now, optimizing your CTA can include a few different factors. Not only is there placement, copy, design, and the usual list of CRO check boxes — there's also the psychology of the interaction itself to consider. To truly optimize your individual paid campaigns, you should get far more...

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5 Lessons Learned from 100,000 Usability Studies

August 28, 2013  |  SEO  |  , , , , ,  |  Comments Off

Posted by Phil SharpThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. It happens all the time. People get confused, frustrated, and angry while using websites. They sigh, they groan, and sometimes they even shout. I see it happen with my own eyes each and every day. Over the years at UserTesting.com weâ??ve literally watched hundreds...

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A Tale Of Two Studies: Google vs. Bing Click-Through Rate

December 7, 2011  |  SEO  |  , , , , ,  |  Comments Off

Posted by Slingshot SEOThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing. Releasing A Tale of Two Studies in October we shook the foundation of my very desk, by jumping up and down like giddy...

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