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Posts Tagged ‘Structured’

The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data

September 12, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by bridget.randolphPart 2: How to implement structured data for SEOWelcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts. (If you missed Part 1, you can go check it out here). In Part 2, we’ll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this is an introductory guide, I’ll be focusing on the most basic types of markup...

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The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

September 7, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by bridget.randolphPart 1: An overview of structured data for SEOSEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, there's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes. In fact, a survey carried out last year by Bing found that only 17% of marketers are using (or...

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How Google Pulls Structured Snippets from Websites’ Tables

March 3, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by billslawski An article that came out at the beginning of 2015 was intended to (quietly) let people know about what Google had been doing to offer a new form of search results called Table Search. The article was titled  Applying WebTables in Practice (pdf). It tells us about an initiative that Google's structured data team embarked upon, when they started the WebTables project in the second half of the 2000s, which involved them releasing the following paper: WebTables: Exploring the Power of Tables on the Web (pdf) It got some nice press in the paper Structured Data on the Web (pdf). What is Table Search? There are many...

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Semantic Analytics: How to Track Performance and ROI of Structured Data

October 29, 2014  |  SEO  |  , , , , ,  |  Comments Off

Posted by Mike_Arnesen If you're interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: Can I get a heck yes?! If you haven't heard of semantic markup and the SEO implications of applying said markup, you may have been living in a dark cave with no WiFi for the past few years. Or perhaps you're new to this whole search marketing thing. In the later case, I won't fault you, but you should really check this stuff out, because it's the future. That...

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Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google

June 18, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Cyrus-Shepard I used to laugh at the idea of Hummingbird optimization. In a recent poll, Moz asked nearly 300 marketers which Google updated affected their traffic the most. Penguin and Panda were first and second, followed by Hummingbird in a distant third. Unsurprising, because unlike Panda and Penguin, Hummingbird doesn't specifically combat webspam.  Ever wonder why Google named certain algorithms after black and white animals (i.e. black hat vs. white hat?) Hummingbird is a broader algorithm altogether, and Hummingbirds can be any color of the rainbow. One aspect of Hummingbird is about better understanding of your content, not just specific SEO tactics. Hummingbird also represents...

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