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Posts Tagged ‘Strategy’

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

April 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic. With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017)...

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How to Make Sure Your Digital Marketing Strategy is Results-Driven

March 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be...

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How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

December 30, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this special New Year's edition of Whiteboard Friday. I hope you have all had a wonderful holiday season and are about to...

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How Marketing Like Netflix Will Save Your Lead-Gen Strategy

December 8, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by chelseascholzWebinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it's time to consider delivering content they can watch anytime they want (just like their Netflix experience). We're talking on-demand video.Now I know “on-demand” is an all-the-rage word as of late, but I really mean it. When is the last time you showed up for a live event...

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Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?

July 22, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishWe're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about voice search, conversational search, Internet...

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