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Posts Tagged ‘Strategies’

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

August 2, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by jcar7In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media. After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content. You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what...

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How to Build SEO Strategies Effectively (and Make Them Last)

June 14, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Bill.Sebald"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you'll realize tactics and strategy are not interchangeable terms. strat·e·gy?strad?j?/ - A method or plan chosen to bring about a desired future, such as achievement of a goal...

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8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

May 11, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell-smithOff-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat. "That makes no sense to me," he said, pushing his chin forward and tilting his head, as if waiting...

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8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

May 11, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell-smithOff-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat. "That makes no sense to me," he said, pushing his chin forward and tilting his head, as if waiting...

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Building Online Marketing Strategies for Small Businesses

February 23, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by MorganChessman Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I've been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don't position their company or use the web as effectively as they could. While this is partially due to the time and resource crunch small business owners feel, it's also because, beyond...

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