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Posts Tagged ‘Social’

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

October 25, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses...

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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

October 14, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about writing headlines. One of...

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Paid Social for Content Marketing Launches – Whiteboard Friday

September 30, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by KaneJamisonStuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch's traffic and results. In today's Whiteboard Friday, we're welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tactics you can start using ASAP. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans. My name is Kane. I'm the founder of a content marketing agency here in Seattle called Content...

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Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

December 27, 2016  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by TaraReed_This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey. My name is Tara Reed. I'm the CEO of appswithoutcode.com, and you're hanging out with me today for Whiteboard Friday. Today, we're talking about how to use social media to 10x your...

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The Battle for Traffic: Organic SEO vs. Social Media Marketing

November 16, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been...

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