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Posts Tagged ‘Social’

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

December 27, 2016  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by TaraReed_This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey. My name is Tara Reed. I'm the CEO of appswithoutcode.com, and you're hanging out with me today for Whiteboard Friday. Today, we're talking about how to use social media to 10x your...

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The Battle for Traffic: Organic SEO vs. Social Media Marketing

November 16, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been...

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What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

September 6, 2016  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by larry.kimOne of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings. Well, that is exactly what we’re going to research in this post. Are social shares a ranking signal?People have noticed the connection between social shares and ranking going back to 2010. But correlating...

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Leverage This Social Network Mind Trick for More Effective Influencer Marketing

January 24, 2016  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by KelseyLibertDid it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network. Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create the right conditions for it to be widely spread. They named this social network phenomenon the majority illusion, which happens due to highly-connected individuals within a social network skewing the group’s perception. These findings explain something we already knew — well-connected individuals can wield...

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Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday

October 2, 2015  |  SEO  |  , , , , , , , , , , , , ,  |  Comments Off

Posted by randfishA concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key piece.In today's Whiteboard Friday, Rand explains why, and that the real value may lie in engagement. Click on the whiteboard image above to open a high resolution version in...

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