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Posts Tagged ‘Social’

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

February 1, 2018  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesIs there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we collect data about every content marketing campaign we create for our clients. But we don’t keep this data to ourselves – sharing our internal data with the marketing community helps others create better content based on what’s worked for us.We did this a few years ago using...

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Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

January 19, 2018  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by randfishIncreasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to...

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Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

October 25, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses...

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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

October 14, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about writing headlines. One of...

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Paid Social for Content Marketing Launches – Whiteboard Friday

September 30, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by KaneJamisonStuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch's traffic and results. In today's Whiteboard Friday, we're welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tactics you can start using ASAP. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans. My name is Kane. I'm the founder of a content marketing agency here in Seattle called Content...

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