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Posts Tagged ‘Snippets’

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

December 9, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is...

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Knowledge Graph Eats Featured Snippets, Jumps +30%

November 28, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dr-PeteOver the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's...

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How to Optimize for Google’s Featured Snippets to Build More Traffic

August 24, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by AnnSmartyHave you noticed it's getting harder and harder to build referral traffic from Google?And it's not just that the competition has got tougher (which it certainly has!).It's also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to.How do you adapt? This article teaches you to optimize your content to one of Google's more recent changes: featured snippets.What are featured snippets?Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.Featured snippets aim at...

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Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

July 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have such broad search intents, it's in the search engine’s best interest to try and answer questions directly in SERPs. That is the intent of featured snippets. If a search engine is able...

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What We Learned From Analyzing 1.4 Million Featured Snippets

January 17, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, what, when, where, and how — tend to be great at earning featured snippets. Our goal was to see if our “gut feelings” were...

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