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Posts Tagged ‘Sites’

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

July 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have such broad search intents, it's in the search engine’s best interest to try and answer questions directly in SERPs. That is the intent of featured snippets. If a search engine is able...

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How to Improve Your Site’s Performance When Using GIFs

December 29, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Web_PerfectionistThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs. Due to its simplicity, the widespread support for this format, and the ease with which it can be used to stream video clips, the GIF format is the oldest...

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Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday

November 26, 2016  |  SEO  |  , , , , , , , , , , , , ,  |  Comments Off

Posted by randfishWhen it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about a question we see a lot here at Moz, around what you...

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Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

August 26, 2016  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishAt first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about...

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Discovering Which Sites Your Target Audience Visits – Whiteboard Friday

March 5, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfish[Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of...

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