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Posts Tagged ‘Should’

MozCon: Why You Should Attend & How to Get the Most Out of It

June 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by ronell-smith MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself I remember my first MozCon like it was yesterday. It’s the place where I would hear the quote that would forever change the arc of my career. “The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.” Though I didn’t know it at the the time, those were words I needed to hear, and...

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Should SEOs Care About Internal Links? – Whiteboard Friday

May 26, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about internal links and internal link structures. Now, it is not the...

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If You’re Attending MozCon 2017, You Should Definitely Pitch to be an Ignite Speaker

May 6, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by ronell-smithAre you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you're bursting at the seams to share? Well, ye olde yarn-spinner, a MozCon Ignite talk sounds like just the thing for you. The five-minute talks have become quite a hit since being introduced in 2015, with talks leaving folks with belly aches from laughter or tears from personal heartache — and everything in between. If you have an enticing story in you just waiting for an outlet, we'll supply the audience. The MozCon 2017 Ignite talks — one of...

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What Is Semantic Search and What Should You Do About It?

November 15, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by alexis-sandersSEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching picture: that Google’s (sometimes magical) results are built upon an algorithm seeking conversation.Algorithms can (and do) solve many problems, but having one match the conversational level of human beings presents an enormous challenge. Engineers at top Mountain View companies have pushed and pried...

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Optimizing for RankBrain… Should We Do It? (Is It Even Possible?) – Whiteboard Friday

October 1, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishIf you've been stressing over how to optimize your SEO for RankBrain, there's good news: you can't. Not in the traditional sense of the word, at least. Unlike the classic algorithms we're used to, RankBrain is a query interpretation model. It's a horse of a different color, and as such, it requires a different way of thinking than we've had to use in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or can) optimize for it. Click on the whiteboard image above to open a high-resolution version in...

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