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Posts Tagged ‘Should’

Why Search Agencies Should Embrace the Adjacency of Email Marketing

January 23, 2018  |  SEO  |  , , , , , ,  |  Comments Off

Posted by davidmihmAs someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been. With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince...

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Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

January 19, 2018  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by randfishIncreasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to...

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How Long Should Your Meta Description Be? (2018 Edition)

December 19, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Dr-Pete Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters. Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger's tools reported a sizable jump in the average search...

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Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

November 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords...

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MozCon: Why You Should Attend & How to Get the Most Out of It

June 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by ronell-smith MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself I remember my first MozCon like it was yesterday. It’s the place where I would hear the quote that would forever change the arc of my career. “The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.” Though I didn’t know it at the the time, those were words I needed to hear, and...

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