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Posts Tagged ‘Shares’

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

October 25, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses...

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Google Shares Details About the Technology Behind Googlebot

October 17, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing. The biggest problem, though, is that when we want...

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This Is What They Search For: The Most Popular US Industries & Traffic Shares

July 11, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by Alex-TAfter storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the...

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What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

September 6, 2016  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by larry.kimOne of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings. Well, that is exactly what we’re going to research in this post. Are social shares a ranking signal?People have noticed the connection between social shares and ranking going back to 2010. But correlating...

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Remove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard Friday

April 12, 2013  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfish When creating a product, website, or communication, including a simple user experience is key to success. The easier you make the A to Z process for a user, the more likely they'll be to accomplish the plan you spent time and resources putting together piece by piece.  In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares. Simplicity, FTW! wistiaEmbed = Wistia.embed("6qicmi5ezx", { version: "v1", videoWidth: 600, videoHeight: 338, playerColor: "2299db", ...

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