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Posts Tagged ‘SEOs’

State of Enterprise SEO 2017: Overworked SEOs Need Direction

September 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by NorthStarInboundThis survey and its analysis was co-authored with North Star Inbound's senior creative strategist, Andrea Pretorian.In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a more objective measurement of how SEO teams are assembled, what resources are allocated to them, what methods they use, and how they perform. We hadn’t seen such data collected, particularly for enterprise SEO. We found this surprising given its significance, evident even in the number of “enterprise SEO...

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

August 12, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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Should SEOs Care About Internal Links? – Whiteboard Friday

May 26, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about internal links and internal link structures. Now, it is not the...

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Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?

October 3, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by willcritchlowWe want to be able to answer questions about why one page outranks another.“What would we have to do to outrank that site?” “Why is our competitor outranking us on this search?” These kind of questions — from bosses, from clients, and from prospective clients — are a standard part of day-to-day life for many SEOs. I know I’ve been asked both in the last week. It’s relatively easy to figure out ways that a page can be made more relevant and compelling for a given search, and it’s straightforward to think of ways the page or site could be more...

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An Essential Training Task List for Junior SEOs

August 10, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by DaveSottimanoLet’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to help new starters in the field get the right skills...

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