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Posts Tagged ‘search’

Why Search Agencies Should Embrace the Adjacency of Email Marketing

January 23, 2018  |  SEO  |  , , , , , ,  |  Comments Off

Posted by davidmihmAs someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been. With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince...

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Unfiltered: How to Show Up in Local Search Results

November 1, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by sherrybonelliIf you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google. To make matters worse, Google has a local...

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Special Notes for SABs Amid Decreased Local Search Visibility

October 5, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by MiriamEllisOne of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with SAB brand owners and create a strategy that honors limitations while also identifying opportunities. In marketing SABs, you’ve got to learn to make the best of a special situation. In this post, I want to address two of the realities these companies...

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Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

August 29, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by goralewiczI recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn’t always mean crawling JavaScript-generated links. This got me thinking. If Google is having problems with JavaScript crawling and indexation, how are Google’s smaller competitors dealing with this problem? Is JavaScript going to lead you to full de-indexation in...

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This Is What They Search For: The Most Popular US Industries & Traffic Shares

July 11, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by Alex-TAfter storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the...

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