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Posts Tagged ‘Score’

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

August 12, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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New Features in OSE’s Spam Score & the Mozscape API

June 18, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishThis week, we launched a feature inside Open Site Explorer that I'm very excited about - the Spam Score Histogram, found by clicking on the "spam analysis" tab:The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site's link profile. Above, for example, we're looking at Moz.com, with a strong distribution of sites that have 0-5 spam flags. According to our research, that means the vast majority of those sites are unlikely to be penalized or banned by Google.For more detail on Moz's Spam Score, check out the original blog...

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Understanding and Applying Moz’s Spam Score Metric – Whiteboard Friday

April 3, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfish This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the spam (check out the blog post for more info). There have been some fantastic conversations about how it works and how it should (and shouldn't) be used, and we wanted to clarify a few things to help you all make the best use of the tool.In today's Whiteboard Friday, Rand offers more detail on how the score is calculated, just what those spam flags are, and how we hope you'll benefit from using it. For reference, here's a still of...

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Spam Score: Moz’s New Metric to Measure Penalization Risk

March 31, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfish Today, I'm very excited to announce that Moz's Spam Score, an R&D project we've worked on for nearly a year, is finally going live. In this post, you can learn more about how we're calculating spam score, what it means, and how you can potentially use it in your SEO work. How does Spam Score work? Over the last year, our data science team, led by  Dr. Matt Peters, examined a great number of potential factors that predicted that a site might be penalized or banned by Google. We found strong correlations with 17 unique factors we call "spam flags," and turned...

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