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Posts Tagged ‘Right’

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

November 21, 2017  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive...

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How to Build the Right Content Marketing Strategy for SEO Growth

November 16, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audience’s content needs are captured in search. Ask your nearest customer service representative what questions they answer every day; I can guarantee that you...

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Getting Local Store Locator SEO Right

May 24, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllis[Estimated read time: 9 minutes] Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go? Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that has received much less attention: helping customers discover locations when you’ve got a ton of them. This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found...

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Creating the Right Marketing Mix – Whiteboard Friday

January 23, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by randfishFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to balance your marketing mix. Specifically, I want to talk a little bit...

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When Is a Blog the Right Form of Content Marketing?

November 7, 2014  |  SEO  |  , , , ,  |  Comments Off

Posted by Isla_McKetta You've heard the wisdom:  "Your business should have a blog."  "Blogging helps your SEO."  "Why aren't you blogging yet?"  According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.  In fact, blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold.  While I won't deny the power of a good blog...

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