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Posts Tagged ‘Results’

Our Readership: Results of the 2017 Moz Blog Reader Survey

December 6, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in...

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Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

November 21, 2017  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive...

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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

November 18, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWords and how PPC, paid search results can potentially impact organic results.Now let's be really clear. As a rule... Paid DOES NOT DIRECTLY...

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How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

November 11, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how Google is giving...

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Unfiltered: How to Show Up in Local Search Results

November 1, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by sherrybonelliIf you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google. To make matters worse, Google has a local...

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