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Posts Tagged ‘Rankings’

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

January 6, 2018  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week...

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10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

September 23, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span><span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span> Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to...

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7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday

May 5, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Cyrus-ShepardYou may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today's Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm very excited to be here today. My name is Cyrus. I'm a Moz associate. Today...

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Rankings Correlation Study: Domain Authority vs. Branded Search Volume

March 13, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Tom.CapperA little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. One of the main points of my presentation was to argue that while links still do represent a useful source of information for Google’s ranking algorithm, Google now has many other sources, most of which they would never have dreamed of back when PageRank was...

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SEO Rankings Drop: A Step-by-Step Guide to Recovery

March 8, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by KristinaKledzikA few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong: Did I or my team unintentionally mess with internal link equity? Did we lose links? Did one of Google’s now-constant algorithm updates screw me over? Since the drop happened to a group of pages,...

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