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Posts Tagged ‘ranking’

Troubleshooting Local Ranking Failures [Updated for 2018]

January 10, 2018  |  SEO  |  , , , , ,  |  No Comments

Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google...

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SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

January 6, 2018  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week...

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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

September 16, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site is riding the right currents. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome...

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Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

July 21, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfishMove over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This...

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Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

June 2, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishRankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuations. So many of you who monitor your rankings in Google might do so weekly or daily or monthly. For those of you who do it daily,...

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