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Posts Tagged ‘Quality’

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

August 12, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)

September 7, 2016  |  SEO  |  , , , , , ,  |  1 Comment

Posted by EverettQuality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site's overall level of quality in most situations. You need BOTH quality AND relevance to compete these days. First, let's establish what we're talking about here, which is quality. You can have relevancy (the...

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6 Techniques to Dramatically Upgrade the Quality of Your Presentation

December 11, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by randfishPresentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? Where do you start? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about presentation...

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Using Term Frequency Analysis to Measure Your Content Quality

April 15, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by EricEnge It's time to look at your content differently—time to start understanding just how good it really is. I am not simply talking about titles, keyword usage, and meta descriptions. I am talking about the entire page experience. In today's post, I am going to introduce the general concept of content quality analysis, why it should matter to you, and how to use term frequency (TF) analysis to gather ideas on how to improve your content. TF analysis is usually combined with inverse document frequency analysis (collectively TF-IDF analysis). TF-IDF analysis has been a staple concept for information retrieval science...

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45 Free High Quality Apple Wallpapers

December 18, 2014  |  Samples  |  , , , , , ,  |  Comments Off

One of the most well-known multinational companies in the world is Apple Inc. It is a corporation that designs and manufactures consumer electronics, computer software, and commercial servers. Among its best-known hardware products are the Macintosh computer, iPod, iPhone, and iPad. Because of its technologically advanced products and high-quality software, Apple has undeniably left a good mark on many consumers. Brief History In 2013, Apple passed Coca Cola as the most valuable brand in the world. The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”. It’s...

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