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Posts Tagged ‘Product’

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

February 8, 2018  |  SEO  |  , , , , , , , , , ,  |  No Comments

Posted by adamfIt’s hard to believe that 2017 is already past. We entered the year with big ambitions and we've made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways. TL;DR, here are some of the larger and more interesting additions to Moz in 2017: Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence Site Crawl...

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How to Identify Your E-commerce Product Page Keywords Using MozBar

January 20, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by BrianChildsA common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier. My secret weapon? MozBar. By the end of this post, you'll discover how...

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New Moz Local Product Packages Are Coming in November

October 26, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by dudleycarr We've been working behind the scenes to make Moz Local serve your needs better than ever. It's not quite ready yet, but we just can't hold it in any longer — we had to give you a teaser of what we're planning. Moz Local has grown tremendously over the past 2.5 years. Our initial Listing Distribution offering pioneered the use of data aggregators to bring new efficiency and value to local businesses and agencies. We followed that with Search Insights, which added Local SEO analytics that gave businesses insight into how their location data performed in local searches. The...

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Leveraging Panda to Get Out of Product Feed Jail

January 29, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by MichaelC This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how their product is described and shown. However, it does their retailers no good when they are trying to rank for searches for those products and they've got the exact same content as every other retailer. If the content in the feed is thin, then you'll have pages with...well....thin content. And if...

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How to Rank Well in Amazon, the US’s Largest Product Search Engine

June 4, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by n8ngrimm The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. But Google is the biggest search engine, right? Actually, if you are in eCommerce, Amazon should be far more important to you than Google, because it has roughly three times more search volume for products. In 2012, The New York Times reported: "In 2009, nearly a quarter of shoppers started research for an online purchase on a search engine like Google and 18 percent started on Amazon, according to a Forrester Research study. By last year, almost a third started on Amazon and just 13...

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