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Posts Tagged ‘Produce’

Paint by Numbers: Using Data to Produce Great Content

June 26, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by rjonesx.It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the...

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Here’s How to Combine Storytelling and Data to Produce Persuasive Content

March 17, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by nikkielizabethdemereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 5 minutes] Can you recall Don Draper using statistics in a quote? Neither can I. Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights stories as key to capturing an audience's attention. Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business,...

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