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Posts Tagged ‘Plan’

Use as Directed: A Content Marketing Plan for Robust Business Performance

December 20, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Alex-TThe chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use content marketing, while the money spent on this activity ranges between 26% to 30% of an entire marketing budget. I believe that spending up to 50% of your overall budget on content marketing needs isn’t too much, if you know how to take advantage of it. Not only will it benefit your brand’s awareness, but it will also help you generate traffic, leads, and sales. My personal experience working with digital...

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The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

August 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by SimonPensonPreface This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready. My view is that voice is not just an add-on, but an entirely new way of interacting with the machines that add value to our lives. It is the next big era of computing. Brands and agencies alike need to be at the...

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The 4-Step Plan to Construct Your Own Keyword-to-URL Map

November 3, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by Carson-WardKnowing how to find and effectively use keywords is probably the most important skill for an effective search marketer. Smart keyword planning and tracking should also heavily inform content planning and strategy. Unfortunately, most keyword research is done on the fly as a new page is created. Rather than helping marketers find new opportunities and plan strategically, keywords are usually found and applied to existing posts and in-flight projects. If you’re an SEO or content creator and don’t have a living, regularly referenced keyword map, this post is for you. We won’t discuss how to optimize existing pages. There...

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The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

July 3, 2016  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by SimonPenson[Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of "cool digital marketing trends" and things to be seen talking about, it's become the poor relative of many a hyped "game-changer." I’m here to argue that, in being distracted by the topics that may be more "cutting-edge," we're leaving our most valuable assets unloved and at the mercy of underperformance. This post is designed not only to make it clear what good on-page content looks like, but also how you should go about prioritizing which pages to...

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How to Create a Prioritized SEO Action Plan

January 14, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by Kristina Kledzik If you spend a few hours on any SEO blog, you'll learn all about how to review a website, identify SEO problems, and propose solutions. But proposing solutions alone doesn't get them fixed. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit. It's helpful to include a spreadsheet at the end of each audit that looks something like this: ...

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