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Posts Tagged ‘Performance’

Use as Directed: A Content Marketing Plan for Robust Business Performance

December 20, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Alex-TThe chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use content marketing, while the money spent on this activity ranges between 26% to 30% of an entire marketing budget. I believe that spending up to 50% of your overall budget on content marketing needs isn’t too much, if you know how to take advantage of it. Not only will it benefit your brand’s awareness, but it will also help you generate traffic, leads, and sales. My personal experience working with digital...

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How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

June 13, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by tombennetData-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could require. Because of this, Google Analytics is rarely used to its full potential. When it comes to deeper insights — analyzing the ROI of top-of-funnel marketing activities, the impact...

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How to Improve Your Site’s Performance When Using GIFs

December 29, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Web_PerfectionistThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs. Due to its simplicity, the widespread support for this format, and the ease with which it can be used to stream video clips, the GIF format is the oldest...

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The SEO Expert’s Guide to Web Performance Using WebPageTest

July 21, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by mark.ishamAny SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance. In this post, we will dive into one of the best free tools you can use to measure and improve your site performance: WebPageTest. Do you know these questions?There are several key questions an SEO professional should answer when it comes to improving the performance and...

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Enabling HTTPS Without Sacrificing Your Web Performance

November 4, 2014  |  SEO  |  , , , ,  |  1 Comment

Posted by Zoompf A fast website is a crucial component of a great user experience. So much so that a few years ago Google announced that they were using page load time as a factor in search engine rankings. More recently, Google also announced that they would be favoring websites that use Transport Layer Security (TLS) in its search rankings. TLS encrypts a website's traffic preventing other entities from monitoring its communications. However, adding this protection introduces more complexity to your website and how it communicates with your visitors, potentially slowing things down and negatively affecting the user experience. In this...

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