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Posts Tagged ‘Organic’

New Findings Show Google Organic Clicks Shifting to Paid

October 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Brian_WOn the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile. For the ad-heavy non-local SERPs that we work in, paid ads are likely now earning nearly the same percentage of clicks as organic results — a staggering change from most of the history of Google. Organic CTR loses 25% of click...

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

August 12, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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Offline & Organic: The Two Rivers That Feed Modern Local SEO

May 8, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active, mobile-friendly, voice-ready… it’s a lot to take in. So let’s weigh anchor for a few minutes, in...

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The Battle for Traffic: Organic SEO vs. Social Media Marketing

November 16, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been...

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What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

September 6, 2016  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by larry.kimOne of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings. Well, that is exactly what we’re going to research in this post. Are social shares a ranking signal?People have noticed the connection between social shares and ranking going back to 2010. But correlating...

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