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Posts Tagged ‘Optimize’

How to Optimize for Google’s Featured Snippets to Build More Traffic

August 24, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by AnnSmartyHave you noticed it's getting harder and harder to build referral traffic from Google?And it's not just that the competition has got tougher (which it certainly has!).It's also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to.How do you adapt? This article teaches you to optimize your content to one of Google's more recent changes: featured snippets.What are featured snippets?Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.Featured snippets aim at...

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

August 12, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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How to Optimize for Competitors’ Branded Keywords

February 13, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by randfishIt's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about optimizing for your competitors'...

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Starting Over, Part 3 – Optimize

May 14, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by Dr-Pete This post is a part of the "Starting Over" series, the story of starting a blog (MinimalTalent.com) from scratch. See the end of the post for links to the rest of the series. In parts one and two, I showed how I got my blog off the ground, indexed by Google, and just starting to rank. Now, it's time to dive in and sand off any rough edges, before they cause future SEO injuries.(1) Spot-check the SERPs Marketing automation tools are great, but sometimes we get so enamored with those tools that we forget they only offer a window into...

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Followerwonk Partners with Buffer To Optimize Tweet Scheduling

June 8, 2013  |  SEO  |  , , , , ,  |  Comments Off

Posted by @petebrayToday, we're happy to announce a partnership between Followerwonk and Buffer to help you optimize your tweeting. We're really excited to be teaming up with such a great product and company, and the combination of our apps really does advance the cause of our customers.Before I dig into specifics of that relationship, I want to lay some groundwork to explain why we formed this partnership.It all comes down to this little pearl:Tweets are delicateTweets have a half-life of a mere 18 minutes. Poof! and their utility to reach new customers, drive traffic, and extend your reach is pretty much...

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