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Posts Tagged ‘Numbers’

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

January 12, 2018  |  SEO  |  , , , , , , , ,  |  No Comments

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data. Click on the whiteboard image above to open a high-resolution version in a new...

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Paint by Numbers: Using Data to Produce Great Content

June 26, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by rjonesx.It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the...

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Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs

January 31, 2014  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfish We know that Google tends to penalize duplicate content, especially when it's something that's found in exactly the same form on thousands of URLs across the web. So how, then, do we deal with things like product descriptions, when the manufacturers require us to display things in exactly the same way as other companies? In today's Whiteboard Friday, Rand offers three ways for marketers to include that content while minimizing the risk of a penalty. Manufacturer-Required Duplicate Content Across Large Numbers of URLs - Whiteboard Friday wistiaEmbed = Wistia.embed("i4ooodkcbn"); For reference, here's a still of this...

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