Posts Tagged ‘Need’

What Content Marketers and Journalists Need to Learn from Each Other

June 20, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by dan-levy I've got baggage. I call it J-School baggage, and I'm not the only one schlepping it around. Thousands of people have graduated from journalism school in the years since the financial crisis and the collapse of the "old media" model. Many of us have found our way to the content marketing world, and some of us have struggled with trading the noble ideals of informing the public and holding power to account for "key performance indicators" like building brand awareness and driving new trial starts. But while I still consider myself a (lapsed) member of the ink-stained tribe,...

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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

April 16, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by RonGarrett In the last three years at Distilled, I have sold approximately million in marketing services to over 100 businesses. Initially, the vast majority of the business I sold was in search, but over time it has evolved to encompass different facets of marketing because we are now headed towards a hyper-competitive future. In order for our industry to continue to thrive, we need to set ourselves apart. I wanted to share some of my experience in how I was able to overcome some of the challenges our search industry is facing when it comes to competing in this post-Hummingbird,...

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The Next Domain Gold Rush: What You Need to Know

December 13, 2013  |  SEO  |  , , , , ,  |  Comments Off

Posted by Dr-Pete In late 2012 and early 2013, companies were allowed, for the first time, to apply for new TLDs (Top-Level Domains). There was a lot of press about big companies buying swaths of TLDs â?? for example, Google bought .google, .docs, .youtube, and many more. The rest of us heard the price tag â?? a cool 5,000 â?? and simply wrote this off as an interesting anecdote. What you may not realize is that there's a phase two, and it's relevant to everyone who owns a website (below: 544 new TLDs...

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10 Things You Need to Know About Masking in Photoshop

December 2, 2013  |  Photoshop  |  , , , , ,  |  Comments Off

Masking is one of the most important techniques or skills to learn in Photoshop. In this tutorial, we will explain 10 things you need to know about masking in Photoshop to help you apply interesting and exciting effects to your images. Let’s get started! 1. Gradient Mask for Soft TransitionsYou can use the Gradient Tool on a Pixel Mask to create soft transitions between your masked image and other layers below it. The best thing about gradient masks is that you can very quickly and easily update them using the Gradient Tool. Gradient Mask for Soft Transitions. 2....

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10 Custom Keyboard Shortcuts You Need to Be Using in Photoshop

November 19, 2013  |  Photoshop  |  , , , , ,  |  Comments Off

By default, Photoshop comes packed with keyboard shortcuts that you can use to speed up your workflow. What you might not know however is that there are also a lot of commands that do not have keyboard shortcuts assigned to them. In this tutorial, we will show you a few of our favorite custom keyboard shortcuts that you can use to work much faster in Photoshop. Let’s get started! 1. Show, Hide, and Isolate LayersThis one is a big time saver. Once you start using it, you will never click on the eye icons in the Layers Panel ever again....

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