Posts Tagged ‘Need’

Danger Zones: 4 Things You Need to Know when Testing Emails

February 19, 2015  |  SEO  |  , , , , , ,  |  No Comments

Posted by ahpromes Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different  email subject lines? The results are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). Think of it like this: (Image licensed from Getty Images)Boundary #1: Make sure you're measuring the right thing Generally speaking, the impact that...

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Everything You Need to Know About Mobile App Search

February 17, 2015  |  SEO  |  , , , , ,  |  No Comments

Posted by Justin_Briggs Mobile isn't the future. It's the present. Mobile apps are not only changing how we interact with devices and websites, they're changing the way we search. Companies are creating meaningful experiences on mobile-friendly websites and apps, which in turn create new opportunities to get in front of users. I'd like to explore the growth of mobile app search and its current opportunities to gain visibility and drive engagement.Rise of mobile app search The growth of mobile device usage has driven a significant lift in app-related searches. This is giving rise to mobile app search as a vertical within traditional universal search. While it has been clear for...

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You Don’t Need to Be a Brand Publisher to Win at Content Marketing

February 5, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell smith "Man, I'm sorry. You guys weren't ready to adopt the brands as publisher mindset. I suspected you'd never be ready to do it successfully. I knew it; I could sense you knew it. I wish I'd spoken up when I saw the intra-departmental debates waging. That's on me. My bad." Those were my words to the executive of a midsize lifestyle brand I worked with in 2014. It took me months to get up the nerve to reach out and make it right, even though I'd done nothing wrong.  He seemed to understand. But he did have a question that stopped me...

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Google’s Sitelinks Search Box: What You Need to Know

February 4, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by Cyrus-Shepard Several months ago, Google announced a new sitelinks search box. Almost immediately, the sitelinks search box markup became one of the fastest growing Schema implementations on the web. According to the folks at SimilarTech (part of the SimilarWeb family) the SearchAction markup now dominates all other Schema types on the top 1 million sites that they monitor. Moving beyond the top million sites to the entire Internet, the SearchAction Schema is the 12th most popular Schema out of the 49 types that SimilarTech measures. Despite such strong adoption, until now we have had very little evidence to understand the effects...

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Everything You Need To Know About Sponsored Content

January 21, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by ChadPollittThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.  The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time. Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that  more...

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