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Posts Tagged ‘Need’

State of Enterprise SEO 2017: Overworked SEOs Need Direction

September 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by NorthStarInboundThis survey and its analysis was co-authored with North Star Inbound's senior creative strategist, Andrea Pretorian.In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a more objective measurement of how SEO teams are assembled, what resources are allocated to them, what methods they use, and how they perform. We hadn’t seen such data collected, particularly for enterprise SEO. We found this surprising given its significance, evident even in the number of “enterprise SEO...

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

August 12, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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Do We Still Need to Disavow in the Era of Penguin 4.0?

April 4, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by MarieHaynesIt has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you'd engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the Penguin algorithm and recognized your cleanup efforts. It was not uncommon to see situations like this: I...

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301 Redirects Rules Change: What You Need to Know for SEO

August 1, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Cyrus-ShepardIs it time to rewrite the SEO playbooks? For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. (This is the practice of pointing one URL to another. If you need a quick refresher, here’s a handy guide on HTTP status codes.) These tried and true old-school rules included: 301 redirects result in around a 15% loss of PageRank. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amount of PageRank as a link from one page to another. 302s don’t pass...

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Everything You Need to Know About Using Yoast SEO for WordPress

May 15, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Angela_Petteys[Estimated read time: 23 minutes] Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible. Yoast SEO can be installed on any self-hosted Wordpress site. (Sorry, free Wordpress.com bloggers.) It’s easily...

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