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Posts Tagged ‘Need’

Google’s Local Snack Pack Shake-Up: What You Need to Know

August 17, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by jenstarLocal SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn't too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results. By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and across all countries. This...

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9 Things You Need to Know About Google’s Mobile-Friendly Update

April 6, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Suzzicks Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources. My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.1. What changes is Google making to its algorithm on April 21st? Answer: Recently, Google has been rolling out lots of changes to apps, Google Play, the presentation of mobile SERPS, and some of the more advanced development guidelines that impact mobile; we believe...

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Danger Zones: 4 Things You Need to Know when Testing Emails

February 19, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by ahpromes Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different  email subject lines? The results are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). Think of it like this: (Image licensed from Getty Images)Boundary #1: Make sure you're measuring the right thing Generally speaking, the impact that...

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Everything You Need to Know About Mobile App Search

February 17, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Justin_Briggs Mobile isn't the future. It's the present. Mobile apps are not only changing how we interact with devices and websites, they're changing the way we search. Companies are creating meaningful experiences on mobile-friendly websites and apps, which in turn create new opportunities to get in front of users. I'd like to explore the growth of mobile app search and its current opportunities to gain visibility and drive engagement.Rise of mobile app search The growth of mobile device usage has driven a significant lift in app-related searches. This is giving rise to mobile app search as a vertical within traditional universal search. While it has been clear for...

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You Don’t Need to Be a Brand Publisher to Win at Content Marketing

February 5, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell smith "Man, I'm sorry. You guys weren't ready to adopt the brands as publisher mindset. I suspected you'd never be ready to do it successfully. I knew it; I could sense you knew it. I wish I'd spoken up when I saw the intra-departmental debates waging. That's on me. My bad." Those were my words to the executive of a midsize lifestyle brand I worked with in 2014. It took me months to get up the nerve to reach out and make it right, even though I'd done nothing wrong.  He seemed to understand. But he did have a question that stopped me...

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