Posts Tagged ‘Need’

Everything You Need To Know About Sponsored Content

January 21, 2015  |  SEO  |  , , , , , ,  |  No Comments

Posted by ChadPollittThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.  The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time. Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that  more...

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Why SEOs Need to Care About Correlation as Much (or More) than Causation

January 20, 2015  |  SEO  |  , , , , , , , ,  |  No Comments

Posted by randfish Today I'm going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of you who like visuals, our friend AJ Ghergich and his intrepid team of designers created some nifty graphics to accompany the piece. Once upon a time, SEO professionals had a reasonable sense of many (or perhaps even most) of the inputs into the search engine's ranking systems. We...

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Building Consumer Awareness: How to Talk to People Who Don’t Know They Need You

December 8, 2014  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by bridget.randolph As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best. Image source. This is where the old saying comes from:...

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Developing Innovative Content: What You Need to Know

November 11, 2014  |  SEO  |  , , , ,  |  Comments Off

Posted by richardbaxterseo A few weeks ago, I attended a breakfast meeting with a bunch of entrepreneurs in the technology, space (yes, space travel), software and engineering industry. I felt so blown away by the incredible talent of the speakers. You know, there are people out there building things, like private satellite networks, bio printing facilities, quantum computers and self-driving cars. I was completely transfixed by the incredibly future facing, innovative and exceptionally inventive group in front of me. I also immediately wished I'd worked a little harder in my twenties. After the presentations, one of the questions that came up during...

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What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday

October 31, 2014  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfish Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly complex, but in today's Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected in search. For reference, here's a still of this week's whiteboard! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking topic modeling and semantic connectivity. Those words might sound big and confusing, but, in fact, they are...

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