Posts Tagged ‘Need’

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

April 16, 2014  |  SEO  |  , , , , , , ,  |  No Comments

Posted by RonGarrett In the last three years at Distilled, I have sold approximately million in marketing services to over 100 businesses. Initially, the vast majority of the business I sold was in search, but over time it has evolved to encompass different facets of marketing because we are now headed towards a hyper-competitive future. In order for our industry to continue to thrive, we need to set ourselves apart. I wanted to share some of my experience in how I was able to overcome some of the challenges our search industry is facing when it comes to competing in this post-Hummingbird,...

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The Next Domain Gold Rush: What You Need to Know

December 13, 2013  |  SEO  |  , , , , ,  |  Comments Off

Posted by Dr-Pete In late 2012 and early 2013, companies were allowed, for the first time, to apply for new TLDs (Top-Level Domains). There was a lot of press about big companies buying swaths of TLDs â?? for example, Google bought .google, .docs, .youtube, and many more. The rest of us heard the price tag â?? a cool 5,000 â?? and simply wrote this off as an interesting anecdote. What you may not realize is that there's a phase two, and it's relevant to everyone who owns a website (below: 544 new TLDs...

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10 Things You Need to Know About Masking in Photoshop

December 2, 2013  |  Photoshop  |  , , , , ,  |  Comments Off

Masking is one of the most important techniques or skills to learn in Photoshop. In this tutorial, we will explain 10 things you need to know about masking in Photoshop to help you apply interesting and exciting effects to your images. Let’s get started! 1. Gradient Mask for Soft TransitionsYou can use the Gradient Tool on a Pixel Mask to create soft transitions between your masked image and other layers below it. The best thing about gradient masks is that you can very quickly and easily update them using the Gradient Tool. Gradient Mask for Soft Transitions. 2....

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10 Custom Keyboard Shortcuts You Need to Be Using in Photoshop

November 19, 2013  |  Photoshop  |  , , , , ,  |  Comments Off

By default, Photoshop comes packed with keyboard shortcuts that you can use to speed up your workflow. What you might not know however is that there are also a lot of commands that do not have keyboard shortcuts assigned to them. In this tutorial, we will show you a few of our favorite custom keyboard shortcuts that you can use to work much faster in Photoshop. Let’s get started! 1. Show, Hide, and Isolate LayersThis one is a big time saver. Once you start using it, you will never click on the eye icons in the Layers Panel ever again....

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10 Things You Need to Know About Working with Vectors in Photoshop

November 5, 2013  |  Photoshop  |  , , , , , ,  |  Comments Off

While Photoshop is essentially a pixel-based image editing application, it also includes a considerable amount of features to help you work with vector graphics and type. In this tutorial, we are going to have a look at 10 of some of the most important vector features in Photoshop. We will learn how to use the Freeform Pen Tool, the Rubber Band feature, Live Shape Properties, Path Operations, Path Arrangement, Isolation and much more. Let’s get started! 1. Freeform Pen ToolThe Pen Tool is a very useful tool in Photoshop but it is not easy to learn how to use it...

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