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Posts Tagged ‘Need’

Everything You Need to Know About Using Yoast SEO for WordPress

May 15, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Angela_Petteys[Estimated read time: 23 minutes] Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible. Yoast SEO can be installed on any self-hosted Wordpress site. (Sorry, free Wordpress.com bloggers.) It’s easily...

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What You Need to Know About Accelerated Mobile Pages (AMPs) – Whiteboard Friday

December 19, 2015  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by willcritchlowYou may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionTom: Howdy, Moz fans, and welcome to British Whiteboard Friday. We're filming this in the London HQ of Distilled. This is the founder and CEO, Will Critchlow. I'm Tom Anthony, head of the R&D...

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Google’s Local Snack Pack Shake-Up: What You Need to Know

August 17, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by jenstarLocal SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn't too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results. By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and across all countries. This...

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9 Things You Need to Know About Google’s Mobile-Friendly Update

April 6, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Suzzicks Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources. My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.1. What changes is Google making to its algorithm on April 21st? Answer: Recently, Google has been rolling out lots of changes to apps, Google Play, the presentation of mobile SERPS, and some of the more advanced development guidelines that impact mobile; we believe...

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Danger Zones: 4 Things You Need to Know when Testing Emails

February 19, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by ahpromes Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different  email subject lines? The results are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). Think of it like this: (Image licensed from Getty Images)Boundary #1: Make sure you're measuring the right thing Generally speaking, the impact that...

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