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Posts Tagged ‘more’

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

February 1, 2018  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesIs there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we collect data about every content marketing campaign we create for our clients. But we don’t keep this data to ourselves – sharing our internal data with the marketing community helps others create better content based on what’s worked for us.We did this a few years ago using...

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How to Make Your Website More Secure (So Google Doesn’t Punish You)

November 17, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.Enter Google.The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users...

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Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

October 25, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses...

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Do iPhone Users Spend More Online Than Android Users?

October 12, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool 9. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else? At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at...

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How to Optimize for Google’s Featured Snippets to Build More Traffic

August 24, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by AnnSmartyHave you noticed it's getting harder and harder to build referral traffic from Google?And it's not just that the competition has got tougher (which it certainly has!).It's also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to.How do you adapt? This article teaches you to optimize your content to one of Google's more recent changes: featured snippets.What are featured snippets?Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.Featured snippets aim at...

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