Posted by randfish Earlier tonight, I sent out the following tweet: Have any questions about search, social, content, conversion or analytics you want answered? I'm taking requests for the Moz blog tonight :) — Rand Fishkin (@randfish) January 24, 2012 I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid...

Posted by Cyrus Shepard We know that different links pass wildly different values for SEO purposes. Sometimes you build links that shoot your website to the top of the rankings, while other links are worse than worthless. The value of a link varies according to different factors, including: Internal vs. External Links Authority and Trust of the Linking Domain Position of the Link on the Page Alt Attributes vs. Text Links ... and many other ranking factors. What happens when you build new links on old pages? Often when link prospecting, we SEOs look towards older, high-authority pages for link targets. Do these links pass the same...

Posted by randfish Almost two years ago, Brad Feld put up an excellent blog post called "Be the CEO of Your Job" based on an interview with Mark Pincus of Zynga by the NYTimes. I loved the concept and have tried to apply it even since before I had a name for the attitude of independence that great companies tend to grant their team. From Brad's article: Pause and ponder the idea. Assuming you are in an entrepreneurial organization, are you being the CEO of your job? Is this culturally (and functionally) acceptable? Do you get rewarded for taking risks and succeeding...

A few weeks ago, I wrote a post entitled “Should Your Site Include a FAQ? that discussed whether or not it was worth developing an SEO FAQ for potential clients. I wasn’t sure how much information was too much, in terms of the Brick Marketing SEO strategy. There is no “magic solution” or “secret” to SEO, so it’s not like I’d be giving away trade secrets. However, I was worried that having FAQ pages about keyword research would mean I’d have to sift though more leads from people that ONLY wanted keyword research, which is not the kind of client...

In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump out, the better. That isn’t true. Contrary to SEO myth, there is...