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Posts Tagged ‘MOBILE’

The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process

June 6, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by AleydaIt was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not all SEO tools have the functionality or reports to deliver mobile-focused data and results. The reality is that due to high mobile usage across certain industries and countries, it's already critical to take mobile search behavior and optimization into consideration to establish a winning SEO strategy. For...

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How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers

October 5, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by ronell-smith Not very edible corned beef hash Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like. I'm pissed for two reasons: It cost nearly and was entirely inedible I should have known better given the visuals depicted after doing a Google image search to find the dish, which was offered at a nearby restaurant In retrospect, I should have checked A and B on my phone before ordering the plate of Alpo. And though I didn't do that, other would-be customers...

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Should you be AMPed about Accelerated Mobile Pages?

August 21, 2016  |  SEO  |  , , , , ,  |  Comments Off

Earlier this year Google began including AMP listings into its mobile search results. AMP, short for Accelerated Mobile Pages, is a specification for creating slimmed down pages for mobile devices. It’s a subset of standard HTML but with restrictions. In addition, Google caches AMPs on its own CDN to provide the fastest retrieval possible. Any AMPs appearing in Google Search results are linked to these cached pages. You may be asking yourself why we need such a thing when mobile phones are already capable of displaying “ordinary” websites. It’s a good question, and admittedly that was my first question when I...

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The Landscape of Mobile Search is Changing – How Will You Adapt?

May 24, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by bridget.randolph[Estimated read time: 9 minutes] Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here. Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. And back then, the big question everyone was asking was, “what should my mobile strategy be?” Even then, things were shifting. At one of my early conference presentations on the topic, I made the point that we should...

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Battleground Mobile: Why (& How) to Prepare for the Future

April 21, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by EricEnge[Estimated read time: 12 minutes] The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality. The investments by these companies are happening at many different levels. For example, Google has already made mobile friendliness a ranking...

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