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Posts Tagged ‘Mistakes’

6 CRO Mistakes You Might Be Making (And How to Fix Them)

June 27, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by lkolowichYou just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who visit that page see the original product page design, and half see the new, attractive design.You run the test for an entire month, and as you expected, conversions are up — from 2% to 10%. Boy, do you feel great! You take these results to your...

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Silly Sundays: Terrifying Design Mistakes

June 22, 2014  |  Samples  |  , , , ,  |  Comments Off

Or a designer’s easiest way to get fired. Last Monday, BuzzFeed staff Dave Stopera posted “The 31 Worst Things That Have Ever Happened To Design“. It features images of hilarious design mistakes on various products, print ads and some graphics. These designs commit errors that only design geeks would understand but some are just plain human failures. For example, this advertisement below may have chosen the wrong typeface because the “A” in the word “Aape” also looks like an “R” that at first glance, we read it as “Rape”. Via huffingtonpost.com Meanwhile, this illustration of a bird clearly has a beak and a mouth with pearl white...

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Content Mistakes That Hurt SEO

November 12, 2011  |  SEO  |  , ,  |  Comments Off

Your website is the lynchpin of all your online marketing efforts. It doesn’t matter how great your off-site link building campaign, social media marketing or content marketing campaigns are—without a great website based on great content to hold it all together your visitors are going to leave as quickly as they arrive. Your website has a matter of milliseconds to catch and hold someone’s attention, which means you better live up to their expectations and give them the information they want quickly! A few poorly designed content components and your site will struggle to keep visitors engaged. Is your website making...

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6 Keyword Research Mistakes You Might be Making

August 25, 2011  |  SEO  |  , , , ,  |  Comments Off

Posted by jamesagateThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Keyword research is an all too often under-appreciated aspect of SEO. I've written a few keyword research posts here on SEOmoz and that's because I believe it to be the blueprint of any successful SEO campaign. Here are some of the more common mistakes that I see people make with their keyword research. #1 – You're being Unrealistic...

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Statistics: Don’t Make These Mistakes – Whiteboard Friday

August 21, 2011  |  SEO  |  , , , , ,  |  Comments Off

Posted by Aaron Wheeler Statistics can be very powerful tools for SEOs, but it can be hard to extract the right information from them. People understandably make a lot of mistakes in the process of taking raw data and turning it into actionable numbers. If you know what potential mistakes can be made along the way, you're less likely to make them yourself - so listen up! Will Critchlow, the co-founder and chief strategist at Distilled, has a few tips on how to use valid and sound statistics reliably. Use a lot of statistics yourself? Let us know what you've learned...

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