Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet marketing is not a one-or-the-other kind of battle. The most successful websites understand how to leverage all their online assets to their benefit, including social media marketing. By now, most businesses realize the importance of having some level of a social presence. Social media have even bled into traditional advertising, with television commercials ending by...

Posted by Kenny Martin In this week's special end of the year Whiteboard Friday, Rand shows us how to attract customers and accelerate our marketing efforts by using social media monitoring. Learning how to effectively build up relationships without spamming will be the key to your success in the social realm. We hope you had a wonderful 2011 and don't forget to leave your comments below. if(!navigator.mimeTypes['application/x-shockwave-flash'] || navigator.userAgent.match(/Android/i)!==null)Wistia.VideoEmbed('wistia_736079',600,338,{videoUrl:'http://seomoz-cdn.wistia.com/deliveries/d7915014fb6abefb3bbd44ba08bf39e35298e3b4.bin',stillUrl:'http://seomoz-cdn.wistia.com/deliveries/8e51f2a9bb5be58bfed0a1242ced086abb3f80c2.bin',distilleryUrl:'http://distillery.wistia.com/x',accountKey:'wistia-production_3161',mediaId:'wistia-production_736079',mediaDuration:760}) var socialJQuery = jQuery.noConflict(true);new SocialBar("wistia_736079_social_5525", {buttons:["embed","stats"], badgeUrl:"http://wistia.com", embedCode:"%3Cobject%20width%3D%22600%22%20height%3D%22338%22%20id%3D%22wistia_736079%22%20classid%3D%22clsid%3AD27CDB6E-AE6D-11cf-96B8-444553540000%22%3E%3Cparam%20name%3D%22movie%22%20value%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.2.swf%22/%3E%3Cparam%20name%3D%22allowfullscreen%22%20value%3D%22true%22/%3E%3Cparam%20name%3D%22allowscriptaccess%22%20value%3D%22always%22/%3E%3Cparam%20name%3D%22wmode%22%20value%3D%22opaque%22/%3E%3Cparam%20name%3D%22flashvars%22%20value%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/88988ce92a87e5670fa0002591c7a589d65623c8.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/8e51f2a9bb5be58bfed0a1242ced086abb3f80c2.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dtrue%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_736079%26mediaDuration%3D760%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/4e819d105a1486bf4425c25c705a240b52a229ce.bin%22/%3E%3Cembed%20src%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.2.swf%22%20width%3D%22600%22%20height%3D%22338%22%20name%3D%22wistia_736079%22%20type%3D%22application/x-shockwave-flash%22%20allowfullscreen%3D%22true%22%20allowscriptaccess%3D%22always%22%20wmode%3D%22opaque%22%20flashvars%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/88988ce92a87e5670fa0002591c7a589d65623c8.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/8e51f2a9bb5be58bfed0a1242ced086abb3f80c2.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dtrue%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_736079%26mediaDuration%3D760%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/4e819d105a1486bf4425c25c705a240b52a229ce.bin%22%3E%3C/embed%3E%3C/object%3E%3Cscript%20src%3D%22http%3A//seomoz-cdn.wistia.com/embeds/v.js%22%20charset%3D%22ISO-8859-1%22%3E%3C/script%3E%3Cscript%3Eif%28%21navigator.mimeTypes%5B%27application/x-shockwave-flash%27%5D%20%7C%7C%20navigator.userAgent.match%28/Android/i%29%21%3D%3Dnull%29Wistia.VideoEmbed%28%27wistia_736079%27%2C600%2C338%2C%7BvideoUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/d7915014fb6abefb3bbd44ba08bf39e35298e3b4.bin%27%2CstillUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/8e51f2a9bb5be58bfed0a1242ced086abb3f80c2.bin%27%2CdistilleryUrl%3A%27http%3A//distillery.wistia.com/x%27%2CaccountKey%3A%27wistia-production_3161%27%2CmediaId%3A%27wistia-production_736079%27%2CmediaDuration%3A760%7D%29%3C/script%3E"}) Video Transcription Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This is our special end of year edition. I hope all of you had a great...

Think about it, sending out a tweet or Facebook update is bit like sending a signal into space, hoping to eventually interact with another intelligent life form. In both scenarios you can’t know for sure who is listening (or if anyone even is), when they are paying attention to your message and when they will be most receptive to it, and what they want to hear from you in order to ensure a response. Sometimes, a social media update is little more than a well planned shot in the dark. But there are ways to help your messages get heard...

Posted by jennita When was the last time you were asked, “So what’s our average growth rate on Facebook?” Err... Whether it’s a client, a boss, or the CEO of the company, you get questions like this. Ok so perhaps you’ve never heard this exact question, but I can pretty much bet that you’ve heard something similar. They want to know how your social media efforts are doing; they want to know that you’re tracking key performance indicators. But social media isn’t as simple as “track these numbers and *poof* you’ve got it all figured out.” Determining KPIs Every social media marketer struggles...

Posted by joehallThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. About two weeks ago I gave a talk at Pubcon titled, "Global Social Media Signals For SEO". During the end of the talk I briefly mentioned several techniques used to "game" social signals. Afterwards it was apparent that many were interested to learn more about gaming these signals. So without further ado, I would like to talk more...