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Posts Tagged ‘mean’

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

January 6, 2018  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week...

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What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

December 9, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is...

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Google Is Grouping Keyword Volumes – What Does This Mean for SEO?

September 22, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by sam.nemzerAs of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too. What has Google changed and why does it matter?The grouping of keyword volumes is a problem for anyone working in search because Keyword Planner is the primary source for volume data that...

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Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO

September 15, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by petewailesProgressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out... What's a PWA? Given as that Google came up with the term, I thought we'd kick off with their definition: "A Progressive Web App uses modern web capabilities to deliver an app-like user experience."– Progressive Web Apps The really exciting thing...

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What Deep Learning and Machine Learning Mean For the Future of SEO – Whiteboard Friday

March 6, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfish Imagine a world where even the high-up Google engineers don't know what's in the ranking algorithm. We may be moving in that direction. In today's Whiteboard Friday, Rand explores and explains the concepts of deep learning and machine learning, drawing us a picture of how they could impact our work as SEOs. For reference, here's a still of this week's whiteboard! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to take a peek into Google's future and look at what it could mean as Google advances their machine learning and deep...

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