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Posts Tagged ‘Making’

How Content Can Succeed By Making Enemies – Whiteboard Friday

June 30, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishGetting readers on board with your ideas isn't the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there's certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we're going to chat about something a little interesting — how...

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6 CRO Mistakes You Might Be Making (And How to Fix Them)

June 27, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by lkolowichYou just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who visit that page see the original product page design, and half see the new, attractive design.You run the test for an entire month, and as you expected, conversions are up — from 2% to 10%. Boy, do you feel great! You take these results to your...

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JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

June 20, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by alexis-sandersUnderstanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank. The most important questions for an SEO relating to JavaScript: Can search engines see the content and grasp the website experience? If not, what solutions can be leveraged to fix this? FundamentalsWhat is JavaScript?When creating a modern web page, there are three major components: HTML – Hypertext Markup Language serves as the backbone, or organizer...

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Featured Snippets: A Dead-Simple Tactic for Making Them Stick

November 23, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by ronell-smith Dr. Pete throwing down at MozCon 2015, flexin' in his retro Gatorade shirt At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google's featured snippets during his talk, "Surviving Google: SEO in 2020": "Let's say you're No. 5 in a competitive query, and you're trying to get from No. 5 to No.1. That is incredibly difficult; that takes a lot of money, a lot of links, a lot of authority. You might be able to jump past No. 1 to No. 0 with this just by matching the question better. So it may...

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Making Sense of Google’s Updates in Local Search

August 28, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by George-FreitagLast week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading.This has been a big year for local search, with Google launching a ton of changes related to local, including several changes directly to their local platform, Google My Business. Marketers and brands are naturally scrambling...

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