Posts Tagged ‘Local’

11 Ways for Local Businesses to Get Links

March 24, 2015  |  SEO  |  , , ,  |  No Comments

Posted by Casey_Meraz Let's face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website's success in search engines.  If you're new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here.  In this guide we will look at 11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today.  Who should care about local link building? When I talk about...

Read More

Mastering Serving the User as Centroid to Reach Local Searchers

March 2, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis "Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new centroid." -  David Mihm The history of the centroid The above quote succinctly summarizes the current state of affairs for local business owners and their customers. The concept of a centroid— a central point of relevance—is almost as old as local search. In 2008, people like Mike Blumenthal and Google Maps Manager Carter Maslan were sharing statistics like this: "...research indicates that up to 80% of the variation in rank can be explained by distance from the centroid on certain searches." At that time, businesses...

Read More

Enhanced Reporting Now Available in Moz Local

February 6, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by David-Mihm As we approach Moz Local's first birthday—just over six weeks away—I'm excited to share with you our second major feature release since launch! For those of you who are already managing your local search listings through Moz Local, this feature is available as of today for all accounts. For those of you who aren't yet customers, we hope this release provides a few more reasons to sign up (if you're curious to see what it looks like, you can check your local listing for free). Read on for more detailed information about what we're releasing and why we're so excited about these...

Read More

Local Search Expert Quiz: How Much Do You Know about Local SEO?

January 14, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Cyrus-Shepard How big is local SEO? Our latest Industry Survey revealed over 67% of online marketers report spending time on local search. We've witnessed demand for local SEO expertise grow as Google's competitive landscape continues to evolve. Last year, Moz introduced the SEO Expert Quiz, which to date over 40,000 people have attempted to conquer. Today, we're proud to announce the Local Search Expert Quiz. Written by local search expert Miriam Ellis, the quiz contains 40 questions and only takes less than 10 minutes to complete. Ready to get started? When you are finished, we'll automatically score your quiz and...

Read More

How to Have a Successful Local SEO Campaign in 2015

January 13, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by Casey_Meraz Another year in search has passed. It's now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some a new year means a fresh starting point and yet for others it's a time of reflection to analyze how successful your campaign has been. Whatever boat you're in, make sure to sit down and read this guide.  In this guide we will cover how you can have a successful local SEO campaign in 2015 starting with the basics and getting down to five action items...

Read More