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Posts Tagged ‘Local’

How to Perform a Basic Local Business Competitive Audit

August 23, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by MiriamEllis“Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term. Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts which factors I’ve investigated and explanatory tips and tools for how I came up with the...

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5 Tips to Help Show ROI from Local SEO

August 16, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by JoyHawkinsEarlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners. My clients will often forward me reports from their prior SEO company, expressing that they have no idea what they were getting for their money. Some of the most common complaints I see with these reports are: Too much use of marketing lingo ("Bounce Rate," "CTR," etc.) Way...

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45 Local SEO Pitfalls & How to Avoid Them

August 1, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllis The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you. Isn’t that just like business? You’ve opened the doors of your local enterprise in hopes of gathering up enough revenue before it’s time to retire, and you’re determined to make enough of a success to secure some dignity in your golden years. I’m not a professional economist, but I've read their statistics on how half of...

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Fighting Review Spam: The Complete Guide for the Local Enterprise

July 18, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllisIt’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just as every local brand, large and small, has had to adjust to the reality of reviews’ substantial impact on modern consumer behavior, competitive businesses must now prepare themselves to manage the facts of fraudulent sentiment. Equip your team and clients with this article, which...

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?Moz Local Report: Who’s Winning Wealth Management?

June 22, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dr-PeteAs more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s and 30s grow their wealth, have families, and begin planning for the future, who is best situated to capture their attention online? This turns out to be a more difficult question than you might think. Focusing on Google, there are three major areas where financial service providers...

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