Posts Tagged ‘Local’

The Nifty Guide to Local Content Strategy and Marketing

April 22, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by NiftyMarketing This is my Grandma. She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter "A" means nothing… I hope. This is a rolled up newspaper.  When I was growing up, I was the king of mischief and had a hard time following parental guidelines. To ensure the lessons she wanted me to learn "sunk in" my grandma would give me a soft whack with a rolled up newspaper and would say, "Mike, you like to learn the hard way." She was right. I have spent my life and career learning things the...

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Get Unbeatable Insights into Local SEO: Buy the LocalUp Advanced Video Bundle

April 10, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by EricaMcGillivray Missed LocalUp Advanced 2015? Forgot to take notes, or just want to relive the action? You can now  purchase the bundle of 13 videos in order to get all the knowledge our speakers shared about local SEO in. Dive deep and learn how to wrangle content, get reviews, overcome technical mobile challenges, and so much more from top industry leaders. Moz and Local U are offering a super-special deal for everyone—an unbeatable value for anyone looking to level-up their local SEO skills. Buy the LocalUp Advanced Video Bundle Get a preview of what you'll learn and hear what attendees had to say about how...

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Check Your Local Business Listings in the UK

April 7, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by David-Mihm One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool. Some of you may remember limited U.K. functionality as part of GetListed.org, but as a very small company we couldn't keep up with the maintenance required to present reliable results. It's taken us longer than we would have liked...

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11 Ways for Local Businesses to Get Links

March 24, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by Casey_Meraz Let's face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website's success in search engines.  If you're new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here.  In this guide we will look at 11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today.  Who should care about local link building? When I talk about...

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Mastering Serving the User as Centroid to Reach Local Searchers

March 2, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis "Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new centroid." -  David Mihm The history of the centroid The above quote succinctly summarizes the current state of affairs for local business owners and their customers. The concept of a centroid— a central point of relevance—is almost as old as local search. In 2008, people like Mike Blumenthal and Google Maps Manager Carter Maslan were sharing statistics like this: "...research indicates that up to 80% of the variation in rank can be explained by distance from the centroid on certain searches." At that time, businesses...

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