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Posts Tagged ‘Local’

We’re Thrilled to Announce… Moz Local Insights Released from Beta!

February 10, 2016  |  SEO  |  , , , , , , ,  |  No Comments

Posted by dudleycarrToday we’re excited to remove the Beta label on Moz Local Insights! This feature has been in beta since November when David first announced it. This release of Insights continues the push to provide our customers with a holistic understanding of local search presence.First, a tremendous thank you to all of our customers who gave us feedback about what works and what doesn’t work. In the two months that Insights has been active for all 60K+ listings in Moz Local, we’ve collected 2.5 billion individual metrics! Insights is tracking 220K search keywords, traffic for 13K locations in Google...

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What Really Earns Loyalty in the Local Business World?

February 9, 2016  |  SEO  |  , , , , ,  |  No Comments

Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I picked 15 locally owned businesses at random to see if they had created loyalty programs, and then I checked Google and Yelp...

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New and Improved Local Search Expert Quiz: What’s Up with Local SEO in 2016?

February 4, 2016  |  SEO  |  , , , , , ,  |  No Comments

Posted by Isla_McKetta Think you're up on the latest developments in local SEO? One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. Because the SERPs are changing so fast and (according to our latest Industry Survey) over 42% of online marketers report spending more time on local search in the past 12 months, we've created an updated version. Written by local search expert Miriam Ellis, the quiz contains 40 questions designed to test both your general local SEO knowledge and your industry awareness. Bonus? The quiz takes less than 10 minutes to complete. Ready...

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It’s Here! The MozCon Local 2016 Agenda

December 7, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by EricaMcGillivray*drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticket.) If you've just remembered that you need to purchase your ticket, do so now: Buy your MozCon Local 2016 ticket! Otherwise, let's...

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?Announcing Search Insights from Moz Local!

November 12, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by David-MihmWhen we launched Moz Local, I said at the time that one of the primary goals of our product team was to “help business owners and marketers trying to keep up with the frenetic pace of change in local search.” Today we take a major step forward towards that goal with the beta release of Moz Local Search Insights, the foundation for a holistic understanding of your local search presence. As we move into an app-centric world that’s even more dependent on structured, accurate location data than the mobile web, it’s getting harder to keep up with the disparate...

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