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Posts Tagged ‘Local’

Using the Barnacle SEO Method to Prove Local Community Awareness

September 1, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going to take that novel concept in a different direction, with the goal of increasing brand awareness for single, multi-location, and enterprise local businesses by latching onto existing influences in any given community. Up ahead: simple tips for interpreting your city, a downloadable community awareness spreadsheet, and real-world examples for your inspiration! Before we dive in,...

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Making Sense of Google’s Updates in Local Search

August 28, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by George-FreitagLast week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading.This has been a big year for local search, with Google launching a ton of changes related to local, including several changes directly to their local platform, Google My Business. Marketers and brands are naturally scrambling...

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Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

August 26, 2016  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishAt first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about...

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Why I’d Recommend Local SEO as a Promising Career for Millennials

July 13, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllisThe Palace of Fine Arts in San Francisco. Image courtesy of Mike Behnken on Flickr.The civics of local: Caring about your communityFrom Golden Gate Park in San Francisco to Central Park in New York City, with all of the town greens, plazas, fountains, schools, and libraries in between, America’s lasting community resources stand as a testament to our civic-minded past. Town fathers, city boards, and citizens of former times dedicated themselves to enriching local life by creating public access to features that fostered identity, civic pride, and a higher standard of living.Modern cynics might look at today’s cityscapes...

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How Local Content is Helping SMBs Keep Big Brands at Bay

July 9, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell-smithDarren Shaw of Whitespark speaking at Mozcon Local The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful. However, what he doesn't have are the answers to three questions pertaining to content marketing for his small business: "What should I write about?" "How do I [rank higher in local SERPs?]" "Do...

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