Posts Tagged ‘Local’

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.  Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my favorite...

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Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings

Posted by Casey_MerazThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you've read the 2013 Moz Local Ranking Factors survey or you've been in the local SEO game for a while, it's no secret how important citations are to ranking locally in Google. In fact, citations and external location signals are...

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Everybody Needs Local SEO

July 11, 2014  |  SEO  |  , ,  |  Comments Off

Posted by Greg_Gifford If you work in the SEO industry, you need to understand how to do Local SEO. Seriously.. I'm not kidding here... If you're sitting there thinking "Um, no... not really" - then you're exactly the person I'm writing this post for. If you haven't already, I can pretty much guarantee you that at some point in your SEO career, you're going to do some SEO for a business that has a physical storefront. BOOM - that means Local SEO. Sure, you've still got to do all the traditional SEO things that you do every day for all your clients,...

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Help S.N.A.C.K.S.: Frequently Asked Questions about Moz Local

May 16, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by JoelDay Greetings, citizens! It is we, your help team, here with what we're hoping will become both a regular occurrence and household name. This is Help S.N.A.C.K.S. What does S.N.A.C.K.S. stand for, you ask? Well, we don't know yet, but we'll be dishing out tasty morsels of knowledge and answering some of the more common questions we hear. (If you have an idea for what S.N.A.C.K.S. means, leave it in the comments. The one with the most thumbs up gets a pretty blue Moz shirt plus a special prize!) For our first installment we've decided to focus on the latest addition to the Moz...

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Free Local SEO Education for Businesses on a Shoestring Budget

April 29, 2014  |  SEO  |  , , , , ,  |  Comments Off

Posted by MiriamEllis I've written this post for two of my favorite groups of people: local SEOs and local business owners. Local SEOs: We've had this conversation again and again in the community over the years. On a regular basis, you receive calls from extremely nice local business owners whom you'd love to help but who just haven't set aside appropriate funding to obtain your services. You have to give them the bad news and turn them away. You feel sort of glum about this and may even be worried that the business owner will sign up for something enticingly cheap and potentially harmful elsewhere. The...

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