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Posts Tagged ‘Local’

Troubleshooting Local Ranking Failures [Updated for 2018]

January 10, 2018  |  SEO  |  , , , , ,  |  No Comments

Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google...

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Not-Actually-the-Best Local SEO Practices

December 12, 2017  |  SEO  |  , ,  |  Comments Off

Posted by MiriamEllisIt’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations. With the right strategy, getting them the rest of the way there should be no problem at all. But then you notice something, and your end of the phone conversation falls a little quiet as you click...

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How Local SEO Fits In With What You’re Already Doing

December 5, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all. And that’s the problem. If I could offer you a seat in my kayak, I’d paddle us over to that misty...

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The Local SEO Holiday Checklist – You Could Even Say It Glows

November 7, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!? Local business listings accurateIf you're not already on top of this (maybe using SaaS like Moz Local to ensure your listings...

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Unfiltered: How to Show Up in Local Search Results

November 1, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by sherrybonelliIf you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google. To make matters worse, Google has a local...

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