Posts Tagged ‘Local’

Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist

September 5, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis If you work in Local SEO, chances are you've been fielding tons of questions from clients since Google rolled out the Pigeon update in late July. Need a little extra support providing sound advice in what are still the early days of this development that has caused both organic and local ranking shakeups? Here's your chance to learn what six of the finest Local SEOs on the map are telling their own clients and readers about Pigeon, followed up by a checklist aimed at helping you Pigeon-proof your local presence. Read closely, and I believe you'll find some gems...

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Moz Local Summer Updates

September 3, 2014  |  SEO  |  , ,  |  Comments Off

Posted by David-Mihm Hard to believe, but it’s been five months since we released Moz Local into the wild! As I’m sure has been the case for many of you, our summer has just flown by. While our engineering team has been hard at work on a number of behind-the-scenes improvements since Day One, today marks our first major feature release since launch--and it actually includes three features. A TL;DR is at the bottom of this post for those strapped for time :) Single-location distribution and editing The most common request we’ve heard since our initial launch back in March is for a simplified web interface...

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.  Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my favorite...

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Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings

Posted by Casey_MerazThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you've read the 2013 Moz Local Ranking Factors survey or you've been in the local SEO game for a while, it's no secret how important citations are to ranking locally in Google. In fact, citations and external location signals are...

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Everybody Needs Local SEO

July 11, 2014  |  SEO  |  , ,  |  Comments Off

Posted by Greg_Gifford If you work in the SEO industry, you need to understand how to do Local SEO. Seriously.. I'm not kidding here... If you're sitting there thinking "Um, no... not really" - then you're exactly the person I'm writing this post for. If you haven't already, I can pretty much guarantee you that at some point in your SEO career, you're going to do some SEO for a business that has a physical storefront. BOOM - that means Local SEO. Sure, you've still got to do all the traditional SEO things that you do every day for all your clients,...

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