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Posts Tagged ‘Local’

Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

January 23, 2017  |  SEO  |  , , , , , , ,  |  No Comments

Posted by MiriamEllis“Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters - There’ll Be Some Changes MadeChange happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like...

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MozCon Local 2017′s Full Agenda

January 14, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by George-FreitagThis is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you're a brand with a ton of locations or an agency with local clients, you're going to want to come to MozCon Local 2017. We've got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and get the most out of local search.Come visit us in Seattle and learn about local search, SEO, citations, reviews, enterprise-level strategy, and so much more. Interact directly with speakers...

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Why All 4 of Google’s Micro-Moments Are Actually Local

January 3, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by MiriamEllisWhen America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they simply had to have one. Call it a retro micro-moment, and imagine consumers jamming the lines of rotary phones or hoofing it around town in quest of this gleaming gadget …...

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Creating a Local SEO Welcome for New Neighbors and Travelers

December 24, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllisIn our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local people. Consider these statistics: According to the U.S. Census Bureau, 40,093,000 residents move annually — averaging 14.19%...

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The 7 Citation Building Myths Plaguing Local SEO

November 29, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by JoyHawkinsPreviously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP.Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even though you enter a suite number in Google My Business, it doesn’t translate into the "Suite #" field...

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