Posts Tagged ‘Local’

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday

October 18, 2014  |  SEO  |  , , , , , , , , ,  |  No Comments

Posted by randfish One question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today's Whiteboard Friday, Rand helps you figure out which one is best for your organization. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about geo-targeted or geo-specific local landing pages for companies that...

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Announcing the 2014 Local Search Ranking Factors Results

October 14, 2014  |  SEO  |  , , , , , ,  |  No Comments

Posted by David-Mihm Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are! Hard to believe, but this is the seventh year I've conducted this survey—local search has come a long way since the early days of the 10-pack way back in 2008! As always, a massive thanks to all of the expert panelists who in many cases gave up a weekend or a date night in order to fill out the survey. New this year As the complexity of the local search results has increased, I've...

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Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist

September 5, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis If you work in Local SEO, chances are you've been fielding tons of questions from clients since Google rolled out the Pigeon update in late July. Need a little extra support providing sound advice in what are still the early days of this development that has caused both organic and local ranking shakeups? Here's your chance to learn what six of the finest Local SEOs on the map are telling their own clients and readers about Pigeon, followed up by a checklist aimed at helping you Pigeon-proof your local presence. Read closely, and I believe you'll find some gems...

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Moz Local Summer Updates

September 3, 2014  |  SEO  |  , ,  |  Comments Off

Posted by David-Mihm Hard to believe, but it’s been five months since we released Moz Local into the wild! As I’m sure has been the case for many of you, our summer has just flown by. While our engineering team has been hard at work on a number of behind-the-scenes improvements since Day One, today marks our first major feature release since launch--and it actually includes three features. A TL;DR is at the bottom of this post for those strapped for time :) Single-location distribution and editing The most common request we’ve heard since our initial launch back in March is for a simplified web interface...

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.  Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my favorite...

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