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Posts Tagged ‘Local’

The Local SEO Holiday Checklist – You Could Even Say It Glows

November 7, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!? Local business listings accurateIf you're not already on top of this (maybe using SaaS like Moz Local to ensure your listings...

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Unfiltered: How to Show Up in Local Search Results

November 1, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by sherrybonelliIf you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google. To make matters worse, Google has a local...

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Special Notes for SABs Amid Decreased Local Search Visibility

October 5, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by MiriamEllisOne of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with SAB brand owners and create a strategy that honors limitations while also identifying opportunities. In marketing SABs, you’ve got to learn to make the best of a special situation. In this post, I want to address two of the realities these companies...

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How to Track Your Local SEO & SEM

September 28, 2017  |  SEO  |  , ,  |  Comments Off

Posted by nickpiernoIf you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t? Many digital marketing strategies today still focus on traffic. Lots of agencies/developers/marketers will slap an Analytics tracking code on your site and call it a day. For most local businesses, though, traffic isn’t all that meaningful of a metric. And in many cases (e.g. Adwords...

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How to Perform a Basic Local Business Competitive Audit

August 23, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by MiriamEllis“Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term. Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts which factors I’ve investigated and explanatory tips and tools for how I came up with the...

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