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Posts Tagged ‘link’

The Anatomy of a Link – What Makes a Good (and Bad) Link?

October 13, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by Paddy_MooganThe following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy! Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links...

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Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday

October 2, 2015  |  SEO  |  , , , , , , , , , , , , ,  |  Comments Off

Posted by randfishA concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key piece.In today's Whiteboard Friday, Rand explains why, and that the real value may lie in engagement. Click on the whiteboard image above to open a high resolution version in...

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Big Data, Big Problems: 4 Major Link Indexes Compared

July 1, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by russangularGiven this blog's readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google's ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go about assessing these different link indexes like Moz,...

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5 Spreadsheet Tips for Manual Link Audits

June 9, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by MarieHaynesLink auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you. Please know that while I...

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How Much Has Link Building Changed in Recent Years?

May 10, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Paddy_MooganI get asked this question a lot. It's mainly asked by people who are considering buying my link building book and want to know whether it's still up to date. This is understandable given that the first edition was published in February 2013 and our industry has a deserved reputation for always changing. I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years—"not that much". I don't think this is solely due to the book itself standing the test of time, although I'll happily take a bit...

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