Posts Tagged ‘link’

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear – Whiteboard Friday

August 15, 2014  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by randfish One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts." The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains.In today's Whiteboard Friday, Rand explains what's going on.One quick note: Rand mentions a bit.ly link in this video that isn't quite accurate; here's the correct one. =) For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week...

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The New Link Building Survey 2014 – Results

July 16, 2014  |  SEO  |  , , , ,  |  Comments Off

Posted by JamesAgate Many of you may have seen our Link Building Survey results published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time. Firstly, "link building"... Yep, we've not changed the name to a "content marketing survey" or "inbound link acquisition survey;" we still feel link building is a vital part of an SEOs arsenal of tactics, and therefore it deserves its own survey. As a company we're investing just as much in link building...

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The World of Link Opportunities Beyond Bloggers

May 7, 2014  |  SEO  |  , , , ,  |  Comments Off

Posted by JamesAgate There is an awful lot of controversy going around for things like guest posts, with techniques being proclaimed dead and blogs being decreed toxic, but the fact remains that if you handle blogger outreach in the right way, you can get a tremendous amount of value from blogs. Targeted audiences, run by passionate and receptive bloggers; these types of opportunities shouldn't be discounted. If you take a step back from your link profile, it is very likely to be heavily weighted towards blogs, whether that be as a result of guest posts, editorial mentions, competitions, or just about anything else. However, while all of...

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Link Audit Guide for Effective Link Removals & Risk Mitigation

May 1, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by ModestosThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications. The guide consists of the...

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The Panda Patent: Brand Mentions Are the Future of Link Building

April 30, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SimonPenson There has long been speculation about how Google actually measures "brand authority." Many times over the past couple of years have those who speak outside of those fortified Googleplex walls made it clear that brand building is the way to win the organic visibility war. That statement however has always sounded wooly in the extreme. How is it possible to measure an almost intangible thing at scale and via a complex formula? If you are Google, it seems there is ALWAYS a way. A fairly innocent-looking patent filed last month, which some say could be the Panda patent may have gone some...

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