Posts Tagged ‘link’

The World of Link Opportunities Beyond Bloggers

May 7, 2014  |  SEO  |  , , , ,  |  Comments Off

Posted by JamesAgate There is an awful lot of controversy going around for things like guest posts, with techniques being proclaimed dead and blogs being decreed toxic, but the fact remains that if you handle blogger outreach in the right way, you can get a tremendous amount of value from blogs. Targeted audiences, run by passionate and receptive bloggers; these types of opportunities shouldn't be discounted. If you take a step back from your link profile, it is very likely to be heavily weighted towards blogs, whether that be as a result of guest posts, editorial mentions, competitions, or just about anything else. However, while all of...

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Link Audit Guide for Effective Link Removals & Risk Mitigation

May 1, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by ModestosThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications. The guide consists of the...

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The Panda Patent: Brand Mentions Are the Future of Link Building

April 30, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SimonPenson There has long been speculation about how Google actually measures "brand authority." Many times over the past couple of years have those who speak outside of those fortified Googleplex walls made it clear that brand building is the way to win the organic visibility war. That statement however has always sounded wooly in the extreme. How is it possible to measure an almost intangible thing at scale and via a complex formula? If you are Google, it seems there is ALWAYS a way. A fairly innocent-looking patent filed last month, which some say could be the Panda patent may have gone some...

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The Rules of Link Building – Whiteboard Friday

April 4, 2014  |  SEO  |  , , , ,  |  Comments Off

Posted by Cyrus-Shepard Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today's Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top. For reference, here's a still of this week's whiteboard! Video transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Cyrus. Today we're going to be talking about the rules of link building. Now this is really important because...

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Getting Link Removals Wrong

February 6, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by dohertyjf Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I've heard many of my friends, like Wil Reynolds, repeatedly poo-poo it from the stage (Wil did it during his now famous "Real Company Shit" talk at Mozcon in 2012). As someone who has overseen link removal campaigns for clients when I was at Distilled, I am not down on link removals. They have a place, and...

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