Posted by russviranteThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want...

Posted by Matthew BarbyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website’. The same things seem to appear each time: create an infographic, get a video to go viral, write an ebook that people can download, produce some white papers, etc. Now, I’m...

Posted by scott.mclayThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Quite a few things have changed in my approach to link building since my first link building guide back in 2010. For starters, there was a mass of link based algorithm updates, there was Penguin, and to top this all off I’ve changed jobs as well (you can find me amongst the masses here these days). One thing...

Posted by RuthBurr Link building outreach can be really difficult and unpleasant. I've always hated the tactic of emailing site owners and asking for links; it feels awkward, doesn't work very well, and requires a lot of time and effort. One of my favorite things about our modern world is that with social media, it's possible to form real relationships with people you don't already know. By the time you ask for a link or a share, you're not just some creeper just emailing out of the blue asking for a favor; you're viewed a friend whom they trust to provide...

Posted by larry.kimThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Want to know how to get a link from the Wall Street Journal? No ... I'm not talking about dropping some dopey, no-followed article comment or some black-hat trickery - those schemes don't count for anything and will probably land you in the Google SEO jail. I'm talking about landing a real, legitimate editorial link from one of the most...