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Posts Tagged ‘link’

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

February 17, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to...

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What Link Building Success Really Looks Like

December 8, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by mark-johnstoneA few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post.I actually agree with much of what it said. However, it's based on the assumption that one big viral piece of content would result in a...

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Earning the Link: How to Pitch and Partner with the 5 Publisher Personas

October 20, 2016  |  SEO  |  , , , , ,  |  2 comments

Posted by QuezSaysI stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger: “We’ve had a recent policy change here, and we no longer offer followed links. It’s hurting our reputation and being flagged by Google." In that moment, the game changed for me. I’ve received some interesting responses from editors and bloggers about links before, but never as adamant and uninformed as this. I realized that I needed to develop a communication strategy for...

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Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday

September 10, 2016  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishThe rules of link building aren't always black and white, and getting it wrong can sometimes result in frustrating consequences. But where's the benefit in following rules that don't actually exist? In today's Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about some of the weird and crazy myths that have popped up around link building. We've actually...

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Optimizing for Accessibility + SEO: Formatting & Link Overlaps

June 4, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by Laura.Lippay[Estimated read time: 13 minutes] (header photo "Kenzie" by H.L.W. from the Blind Photographers Flickr Group.) Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos. Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT). When we strip down both industries to where a machine is reading a web page, there are a few overlaps. That’s what we’re looking at in this series. If you’re optimizing for search engines, you’re also affecting...

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