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Posts Tagged ‘link’

5 Spreadsheet Tips for Manual Link Audits

June 9, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by MarieHaynesLink auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you. Please know that while I...

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How Much Has Link Building Changed in Recent Years?

May 10, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Paddy_MooganI get asked this question a lot. It's mainly asked by people who are considering buying my link building book and want to know whether it's still up to date. This is understandable given that the first edition was published in February 2013 and our industry has a deserved reputation for always changing. I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years—"not that much". I don't think this is solely due to the book itself standing the test of time, although I'll happily take a bit...

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?Inbound Lead Generation: eCommerce Marketing’s Missing Link

April 14, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of "Inbound Marketing" for eCommerce businesses. Lastly, popular marketing automation and email marketing solutions are discussed in...

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?Inbound Lead Generation: eCommerce Marketing’s Missing Link

April 14, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of "Inbound Marketing" for eCommerce businesses. Lastly, popular marketing automation and email marketing solutions are discussed in...

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The Most Important Link Penalty Removal Tool: Your Mindset

March 5, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Eric Enge Let's face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks. Once this has happened to you, your business is in a world of hurt. Worse still is the fact that you can't get clear information from Google on which of your links are the bad ones. In today's post, I am going to focus on the number one reason why people fail to get out from under these types of problems, and how to improve your chances of success.The mindset Success begins, continues, and ends with the right mindset. A large...

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