Posts Tagged ‘link’

Getting Link Removals Wrong

February 6, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by dohertyjf Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I've heard many of my friends, like Wil Reynolds, repeatedly poo-poo it from the stage (Wil did it during his now famous "Real Company Shit" talk at Mozcon in 2012). As someone who has overseen link removal campaigns for clients when I was at Distilled, I am not down on link removals. They have a place, and...

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31 Link Building Tactics Discovered From Competitive Analysis

January 22, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by CliquekailaThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. On the Moz blog there's always been a large discussion around competitive analysis. From how to conduct competitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has Open Site Explorer, one of...

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The Power of Authors and Content for Link Building

January 18, 2014  |  SEO  |  , , , ,  |  Comments Off

Posted by MatthewBarby Guest posting is a method of link building that seems to have been done to death over the past year. I've seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities. For me, this approach to link building seems a little too linear, and the processes involved are very convoluted. ...

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Case Study: White-Hat Link Building in the Gambling Industry

October 31, 2013  |  SEO  |  , , , , , ,  |  Comments Off

Posted by sammirandaThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. During 2012, Google clamped down on poor link building tactics, eliminating directories, article submission sites and adjusting the criteria for natural links. Consequently, the gambling industry has been facing the daunting task of restructuring its content marketing and SEO initiatives. Abusing article directories and paying for guest posts with keyword rich...

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Link Reclamation – Whiteboard Friday

October 25, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by RossHudgens The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. For a variety of reasons, some authorsâ??no matter how well meaning they areâ??don't include that link with the mention. With the right tools and a little diplomacy, these are some of the easiest opportunities to earn valuable links back to our own properties, and in today's Whiteboard Friday, Ross Hudgens gives us several great places to start. Ross Hudgens - Link Reclamation - Whiteboard Friday wistiaEmbed = Wistia.embed("wndqkxzpf7"); For...

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